ITV : 2013 Idents (1) : The Ident Gallery

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ITV : 2013 Idents (1)
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At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

At Christmas 2013, Mums on the Run, Night Cyclists, Log Fire and Ice Scraper returned to supplement the Christmas idents, with the rest of the set airing again from 2nd January 2014. For 2014, all the first set of idents have been edited so that the ITV logo appears sooner, and stays on throughout - in the manner of the second, third and fourth sets of idents.

Rescue Boat ident.

HD22secRescue Boat ident

HD24secRescue Boat ident (2014 edit)

HD21secRescue Boat ident (2014 edit) (Clean)

Ballet Girls ident.

HD23secBallet Girls ident

HD25secBallet Girls ident (2014 edit)

HD14secBallet Girls ident (2014 edit) (Clean)

Hot Air Balloon ident.

HD22secHot Air Balloon ident

HD30secHot Air Balloon ident (2014 edit)

Surfboarding Lesson ident.

HD23secSurfboarding Lesson ident

HD22secSurfboarding Lesson ident (2014 edit)

Bus Bunny ident.

HD19secBus Bunny ident

Candy Floss ident.

HD26secCandy Floss ident

HD27secCandy Floss ident (2014 edit)

HD18secCandy Floss ident (2014 edit) (Clean)

Night Cyclists ident.

HD13secNight Cyclists ident

HD25secNight Cyclists ident (2014 edit)

Lounge Dancing ident.

HD23secLounge Dancing ident

HD23secLounge Dancing ident (2014 ident)

Mums on the Run ident.

HD31secMums on the Run ident

HD17secMums on the Run ident (2014 edit)

HD22secMums on the Run ident (2014 edit) (Clean)

Lift ident.

HD23secLift ident

HD25secLift ident (2014 edit)

Fireplace ident.

HD23secFireplace ident

HD20secFireplace ident (2014 edit)

HD19secFireplace ident (2014 edit) (Clean)

Pugwash ident.

HD33secPugwash ident

Seesaw ident.

HD27secSeesaw ident

HD27secSeesaw ident (2014 edit)

Swimmers ident.

HD23secSwimmers ident

HD25secSwimmers ident (2014 edit)

HD22secSwimmers ident (2014 edit) (Clean)

Welder ident.

HD14secWelder ident

HD18secWelder ident (2014 edit)

A rather topical and seasonal ident - shown on a day following bad weather across the UK leaving many in this very situation.

HD23secIce Scraper ident

HD33secIce Scraper ident (2014 edit)

Fish 'n Chips ident.

HD23secFish 'n Chips ident

HD26secFish 'n Chips ident (2014 edit)

Firebreather ident.

HD21secFirebreather ident

Boxer ident.

HD21secBoxer ident

HD21secBoxer ident (2014 edit)

Road Sweeper ident.

HD19secRoad Sweeper ident

Full and announcerless Line Marker ident.

HD27secLine Marker ident

HD19secLine Marker ident (2014 edit)

It sounds like the announcer had second thoughts about saying 'Now, on your ITV' but only managed 'y'ITV'. Lips are the focus for this ident.

HD18secLips ident

HD19secLips ident (2014 edit)

Marching Band ident.

HD17secMarching Band ident

Tumble Dryer ident.

HD16secTumble Dryer ident

HD26secTumble Dryer ident (2014 edit)

HD23secTumble Dryer ident (2014 edit) (Clean)

Seamstresses ident.

HD23secSeamstresses ident

HD29secSeamstresses ident (2014 edit)

HD23secSeamstresses ident (2014 edit) (Clean)

The Rave ident was one of the least-used idents in the Winter set last year. This version is the 2014 edit with the ITV logo forming-up sooner and not fading out.

HD29secRave ident (2014 edit)

Again, another of the least-used idents last year has made its first appearance for 2014 - Night Walkers.

HD21secNight Walkers ident (2014 edit)

Newborn Baby ident.

HD24secNewborn Baby ident (2014 edit)

Trim ident.

HD21secTrim ident

HD22secTrim ident (Clean)

A special ident to introduce an advertising feature. It was shown during a commercial break within 'Dancing on Ice' on Sunday 9th February 2014 to promote 'The Lego Movie'.

13secCelebrate ident

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