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ITV : Current Idents (1)

ITV : Current Idents (1)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

At Christmas 2013, Mums on the Run, Night Cyclists, Log Fire and Ice Scraper returned to supplement the Christmas idents, with the rest of the set airing again from 2nd January 2014. For 2014, all the first set of idents have been edited so that the ITV logo appears sooner, and stays on throughout - in the manner of the second, third and fourth sets of idents.

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Rescue Boat ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Rescue Boat ident'  HD 21sec4286 Views5 CommentsRescue Boat ident
 Save Video  Watch 'Rescue Boat ident (2014 edit)'  HD 23sec1237 Views2 CommentsRescue Boat ident (2014 edit)
 Save Video  Watch 'Rescue Boat ident (2014 edit) (Clean)'  HD 20sec210 ViewsAdd a commentRescue Boat ident (2014 edit) (Clean)


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Ballet Girls ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Ballet Girls ident'  HD 22sec2046 ViewsAdd a commentBallet Girls ident
 Save Video  Watch 'Ballet Girls ident (2014 edit)'  HD 24sec816 ViewsAdd a commentBallet Girls ident (2014 edit)
 Save Video  Watch 'Ballet Girls ident (2014 edit) (Clean)'  HD 12sec116 ViewsAdd a commentBallet Girls ident (2014 edit) (Clean)


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Hot Air Balloon ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Hot Air Balloon ident'  HD 21sec2001 ViewsAdd a commentHot Air Balloon ident


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Surfboarding Lesson ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Surfboarding Lesson ident'  HD 22sec1568 Views2 CommentsSurfboarding Lesson ident
 Save Video  Watch 'Surfboarding Lesson ident (2014 edit)'  HD 21sec777 ViewsAdd a commentSurfboarding Lesson ident (2014 edit)


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Bus Bunny ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Bus Bunny ident'  HD 18sec1638 ViewsAdd a commentBus Bunny ident


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Candy Floss ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Candy Floss ident'  HD 25sec1361 Views5 CommentsCandy Floss ident
 Save Video  Watch 'Candy Floss ident (2014 edit)'  HD 26sec687 ViewsAdd a commentCandy Floss ident (2014 edit)
 Save Video  Watch 'Candy Floss ident (2014 edit) (Clean)'  HD 16sec161 ViewsAdd a commentCandy Floss ident (2014 edit) (Clean)


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Night Cyclists ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Night Cyclists ident'  HD 13sec1184 ViewsAdd a commentNight Cyclists ident
 Save Video  Watch 'Night Cyclists ident (2014 edit)'  HD 14sec605 ViewsAdd a commentNight Cyclists ident (2014 edit)


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Lounge Dancing ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lounge Dancing ident'  HD 22sec1047 ViewsAdd a commentLounge Dancing ident
 Save Video  Watch 'Lounge Dancing ident (2014 ident)'  HD 22sec506 ViewsAdd a commentLounge Dancing ident (2014 ident)


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Mums on the Run ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Mums on the Run ident'  HD 30sec1006 Views2 CommentsMums on the Run ident
 Save Video  Watch 'Mums on the Run ident (2014 edit)'  HD 16sec463 ViewsAdd a commentMums on the Run ident (2014 edit)
 Save Video  Watch 'Mums on the Run ident (2014 edit) (Clean)'  HD 21sec106 ViewsAdd a commentMums on the Run ident (2014 edit) (Clean)


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Lift ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lift ident'  HD 22sec1266 ViewsAdd a commentLift ident
 Save Video  Watch 'Lift ident (2014 edit)'  HD 24sec585 ViewsAdd a commentLift ident (2014 edit)


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Fireplace ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Fireplace ident'  HD 22sec966 ViewsAdd a commentFireplace ident
 Save Video  Watch 'Fireplace ident (2014 edit)'  HD 19sec493 ViewsAdd a commentFireplace ident (2014 edit)
 Save Video  Watch 'Fireplace ident (2014 edit) (Clean)'  HD 18sec93 ViewsAdd a commentFireplace ident (2014 edit) (Clean)


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Pugwash ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Pugwash ident'  HD 23sec1610 ViewsAdd a commentPugwash ident


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Seesaw ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Seesaw ident'  HD 26sec977 ViewsAdd a commentSeesaw ident
 Save Video  Watch 'Seesaw ident (2014 edit)'  HD 26sec494 ViewsAdd a commentSeesaw ident (2014 edit)


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Swimmers ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Swimmers ident'  HD 22sec1041 Views3 CommentsSwimmers ident
 Save Video  Watch 'Swimmers ident (2014 edit)'  HD 24sec617 ViewsAdd a commentSwimmers ident (2014 edit)
 Save Video  Watch 'Swimmers ident (2014 edit) (Clean)'  HD 23sec617 ViewsAdd a commentSwimmers ident (2014 edit) (Clean)


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Welder ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Welder ident'  HD 12sec980 ViewsAdd a commentWelder ident
 Save Video  Watch 'Welder ident (2014 edit)'  HD 17sec549 ViewsAdd a commentWelder ident (2014 edit)


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A rather topical and seasonal ident - shown on a day following bad weather across the UK leaving many in this very situation.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Ice Scraper ident'  HD 22sec1197 ViewsAdd a commentIce Scraper ident
 Save Video  Watch 'Ice Scraper ident (2014 edit)'  HD 32sec522 ViewsAdd a commentIce Scraper ident (2014 edit)


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Fish 'n Chips ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Fish 'n Chips ident'  HD 22sec1017 ViewsAdd a commentFish 'n Chips ident
 Save Video  Watch 'Fish 'n Chips ident (2014 edit)'  HD 25sec535 ViewsAdd a commentFish 'n Chips ident (2014 edit)


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Firebreather ident.Ident / Day to Day / 2013
Posted on 19th January 2013

 Save Video  Watch 'Firebreather ident'  HD 20sec1134 ViewsAdd a commentFirebreather ident


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Boxer ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Boxer ident'  HD 20sec1455 ViewsAdd a commentBoxer ident
 Save Video  Watch 'Boxer ident (2014 edit)'  HD 20sec547 ViewsAdd a commentBoxer ident (2014 edit)


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Road Sweeper ident.Ident / Day to Day / 2013
Posted on 21st January 2013

 Save Video  Watch 'Road Sweeper ident'  HD 18sec1242 ViewsAdd a commentRoad Sweeper ident


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Full and announcerless Line Marker ident.Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Line Marker ident'  HD 26sec820 ViewsAdd a commentLine Marker ident
 Save Video  Watch 'Line Marker ident (2014 edit)'  HD 18sec446 ViewsAdd a commentLine Marker ident (2014 edit)


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It sounds like the announcer had second thoughts about saying 'Now, on your ITV' but only managed 'y'ITV'. Lips are the focus for this ident. Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lips ident'  HD 18sec1187 ViewsAdd a commentLips ident
 Save Video  Watch 'Lips ident (2014 edit)'  HD 18sec481 ViewsAdd a commentLips ident (2014 edit)


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Marching Band ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 16th March 2013

 Save Video  Watch 'Marching Band ident'  HD 16sec800 ViewsAdd a commentMarching Band ident


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Tumble Dryer ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 6th October 2016

 Save Video  Watch 'Tumble Dryer ident'  HD 15sec1091 ViewsAdd a commentTumble Dryer ident
 Save Video  Watch 'Tumble Dryer ident (2014 edit)'  HD 25sec519 ViewsAdd a commentTumble Dryer ident (2014 edit)
 Save Video  Watch 'Tumble Dryer ident (2014 edit) (Clean)'  HD 21sec84 ViewsAdd a commentTumble Dryer ident (2014 edit) (Clean)


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Seamstresses ident.Ident / Day to Day / 2013
Posted on 16th March 2013
Updated on 6th October 2016

 Save Video  Watch 'Seamstresses ident'  HD 22sec935 Views1 CommentSeamstresses ident
 Save Video  Watch 'Seamstresses ident (2014 edit)'  HD 28sec502 ViewsAdd a commentSeamstresses ident (2014 edit)
 Save Video  Watch 'Seamstresses ident (2014 edit) (Clean)'  HD 22sec80 ViewsAdd a commentSeamstresses ident (2014 edit) (Clean)


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The Rave ident was one of the least-used idents in the Winter set last year. This version is the 2014 edit with the ITV logo forming-up sooner and not fading out.Ident / Day to Day / 2014
Posted on 4th January 2014

 Save Video  Watch 'Rave ident (2014 edit)'  HD 28sec1017 ViewsAdd a commentRave ident (2014 edit)


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Again, another of the least-used idents last year has made its first appearance for 2014 - Night Walkers.Ident / Day to Day / 2014
Posted on 5th January 2014

 Save Video  Watch 'Night Walkers ident (2014 edit)'  HD 20sec783 ViewsAdd a commentNight Walkers ident (2014 edit)


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Newborn Baby ident.Ident / Day to Day / 2014
Posted on 6th January 2014

 Save Video  Watch 'Newborn Baby ident (2014 edit)'  HD 23sec832 ViewsAdd a commentNewborn Baby ident (2014 edit)


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Trim ident.Ident / Day to Day / 2014
Posted on 12th January 2014
Updated on 6th October 2016

 Save Video  Watch 'Trim ident'  HD 20sec795 ViewsAdd a commentTrim ident
 Save Video  Watch 'Trim ident (Clean)'  HD 20sec115 ViewsAdd a commentTrim ident (Clean)


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A special ident to introduce an advertising feature. It was shown during a commercial break within 'Dancing on Ice' on Sunday 9th February 2014 to promote 'The Lego Movie'.Ident / Special / 2014
Posted on 11th February 2014

 Save Video  Watch 'Celebrate ident' 12sec899 ViewsAdd a commentCelebrate ident