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ITV : Current Idents (1)

ITV : Current Idents (1)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

At Christmas 2013, Mums on the Run, Night Cyclists, Log Fire and Ice Scraper returned to supplement the Christmas idents, with the rest of the set airing again from 2nd January 2014. For 2014, all the first set of idents have been edited so that the ITV logo appears sooner, and stays on throughout - in the manner of the second, third and fourth sets of idents.

ITVITV
Rescue Boat ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Rescue Boat ident'  HD 21sec4653 ViewsRescue Boat ident
 Save Video  Watch 'Rescue Boat ident (2014 edit)'  HD 23sec1355 ViewsRescue Boat ident (2014 edit)
 Save Video  Watch 'Rescue Boat ident (2014 edit) (Clean)'  HD 20sec325 ViewsRescue Boat ident (2014 edit) (Clean)


ITVITV
Ballet Girls ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Ballet Girls ident'  HD 22sec2216 ViewsBallet Girls ident
 Save Video  Watch 'Ballet Girls ident (2014 edit)'  HD 24sec891 ViewsBallet Girls ident (2014 edit)
 Save Video  Watch 'Ballet Girls ident (2014 edit) (Clean)'  HD 12sec168 ViewsBallet Girls ident (2014 edit) (Clean)


ITVITV
Hot Air Balloon ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Hot Air Balloon ident'  HD 21sec2197 ViewsHot Air Balloon ident


ITVITV
Surfboarding Lesson ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Surfboarding Lesson ident'  HD 22sec1709 ViewsSurfboarding Lesson ident
 Save Video  Watch 'Surfboarding Lesson ident (2014 edit)'  HD 21sec857 ViewsSurfboarding Lesson ident (2014 edit)


ITVITV
Bus Bunny ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Bus Bunny ident'  HD 18sec1802 ViewsBus Bunny ident


ITVITV
Candy Floss ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Candy Floss ident'  HD 25sec1543 ViewsCandy Floss ident
 Save Video  Watch 'Candy Floss ident (2014 edit)'  HD 26sec764 ViewsCandy Floss ident (2014 edit)
 Save Video  Watch 'Candy Floss ident (2014 edit) (Clean)'  HD 16sec237 ViewsCandy Floss ident (2014 edit) (Clean)


ITVITV
Night Cyclists ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Night Cyclists ident'  HD 13sec1273 ViewsNight Cyclists ident
 Save Video  Watch 'Night Cyclists ident (2014 edit)'  HD 14sec653 ViewsNight Cyclists ident (2014 edit)


ITVITV
Lounge Dancing ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lounge Dancing ident'  HD 22sec1121 ViewsLounge Dancing ident
 Save Video  Watch 'Lounge Dancing ident (2014 ident)'  HD 22sec569 ViewsLounge Dancing ident (2014 ident)


ITVITV
Mums on the Run ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Mums on the Run ident'  HD 30sec1086 ViewsMums on the Run ident
 Save Video  Watch 'Mums on the Run ident (2014 edit)'  HD 16sec504 ViewsMums on the Run ident (2014 edit)
 Save Video  Watch 'Mums on the Run ident (2014 edit) (Clean)'  HD 21sec144 ViewsMums on the Run ident (2014 edit) (Clean)


ITVITV
Lift ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lift ident'  HD 22sec1351 ViewsLift ident
 Save Video  Watch 'Lift ident (2014 edit)'  HD 24sec640 ViewsLift ident (2014 edit)


ITVITV
Fireplace ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Fireplace ident'  HD 22sec1067 ViewsFireplace ident
 Save Video  Watch 'Fireplace ident (2014 edit)'  HD 19sec531 ViewsFireplace ident (2014 edit)
 Save Video  Watch 'Fireplace ident (2014 edit) (Clean)'  HD 18sec145 ViewsFireplace ident (2014 edit) (Clean)


ITVITV
Pugwash ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Pugwash ident'  HD 23sec1725 ViewsPugwash ident


ITVITV
Seesaw ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Seesaw ident'  HD 26sec1062 ViewsSeesaw ident
 Save Video  Watch 'Seesaw ident (2014 edit)'  HD 26sec555 ViewsSeesaw ident (2014 edit)


ITVITV
Swimmers ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Swimmers ident'  HD 22sec1118 ViewsSwimmers ident
 Save Video  Watch 'Swimmers ident (2014 edit)'  HD 24sec693 ViewsSwimmers ident (2014 edit)
 Save Video  Watch 'Swimmers ident (2014 edit) (Clean)'  HD 23sec693 ViewsSwimmers ident (2014 edit) (Clean)


ITVITV
Welder ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Welder ident'  HD 12sec1066 ViewsWelder ident
 Save Video  Watch 'Welder ident (2014 edit)'  HD 17sec608 ViewsWelder ident (2014 edit)


ITVITV
A rather topical and seasonal ident - shown on a day following bad weather across the UK leaving many in this very situation.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Ice Scraper ident'  HD 22sec1287 ViewsIce Scraper ident
 Save Video  Watch 'Ice Scraper ident (2014 edit)'  HD 32sec593 ViewsIce Scraper ident (2014 edit)


ITVITV
Fish 'n Chips ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Fish 'n Chips ident'  HD 22sec1099 ViewsFish 'n Chips ident
 Save Video  Watch 'Fish 'n Chips ident (2014 edit)'  HD 25sec592 ViewsFish 'n Chips ident (2014 edit)


ITVITV
Firebreather ident.Ident / Day to Day / 2013
Posted on 19th January 2013

 Save Video  Watch 'Firebreather ident'  HD 20sec1197 ViewsFirebreather ident


ITVITV
Boxer ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Boxer ident'  HD 20sec1522 ViewsBoxer ident
 Save Video  Watch 'Boxer ident (2014 edit)'  HD 20sec591 ViewsBoxer ident (2014 edit)


ITVITV
Road Sweeper ident.Ident / Day to Day / 2013
Posted on 21st January 2013

 Save Video  Watch 'Road Sweeper ident'  HD 18sec1341 ViewsRoad Sweeper ident


ITVITV
Full and announcerless Line Marker ident.Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Line Marker ident'  HD 26sec879 ViewsLine Marker ident
 Save Video  Watch 'Line Marker ident (2014 edit)'  HD 18sec499 ViewsLine Marker ident (2014 edit)


ITVITV
It sounds like the announcer had second thoughts about saying 'Now, on your ITV' but only managed 'y'ITV'. Lips are the focus for this ident. Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lips ident'  HD 18sec1274 ViewsLips ident
 Save Video  Watch 'Lips ident (2014 edit)'  HD 18sec529 ViewsLips ident (2014 edit)


ITVITV
Marching Band ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 16th March 2013

 Save Video  Watch 'Marching Band ident'  HD 16sec847 ViewsMarching Band ident


ITVITV
Tumble Dryer ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 6th October 2016

 Save Video  Watch 'Tumble Dryer ident'  HD 15sec1142 ViewsTumble Dryer ident
 Save Video  Watch 'Tumble Dryer ident (2014 edit)'  HD 25sec558 ViewsTumble Dryer ident (2014 edit)
 Save Video  Watch 'Tumble Dryer ident (2014 edit) (Clean)'  HD 21sec110 ViewsTumble Dryer ident (2014 edit) (Clean)


ITVITV
Seamstresses ident.Ident / Day to Day / 2013
Posted on 16th March 2013
Updated on 6th October 2016

 Save Video  Watch 'Seamstresses ident'  HD 22sec1005 ViewsSeamstresses ident
 Save Video  Watch 'Seamstresses ident (2014 edit)'  HD 28sec548 ViewsSeamstresses ident (2014 edit)
 Save Video  Watch 'Seamstresses ident (2014 edit) (Clean)'  HD 22sec116 ViewsSeamstresses ident (2014 edit) (Clean)


ITVITV
The Rave ident was one of the least-used idents in the Winter set last year. This version is the 2014 edit with the ITV logo forming-up sooner and not fading out.Ident / Day to Day / 2014
Posted on 4th January 2014

 Save Video  Watch 'Rave ident (2014 edit)'  HD 28sec1090 ViewsRave ident (2014 edit)


ITVITV
Again, another of the least-used idents last year has made its first appearance for 2014 - Night Walkers.Ident / Day to Day / 2014
Posted on 5th January 2014

 Save Video  Watch 'Night Walkers ident (2014 edit)'  HD 20sec853 ViewsNight Walkers ident (2014 edit)


ITVITV
Newborn Baby ident.Ident / Day to Day / 2014
Posted on 6th January 2014

 Save Video  Watch 'Newborn Baby ident (2014 edit)'  HD 23sec923 ViewsNewborn Baby ident (2014 edit)


ITVITV
Trim ident.Ident / Day to Day / 2014
Posted on 12th January 2014
Updated on 6th October 2016

 Save Video  Watch 'Trim ident'  HD 20sec932 ViewsTrim ident
 Save Video  Watch 'Trim ident (Clean)'  HD 20sec161 ViewsTrim ident (Clean)


ITVITV
A special ident to introduce an advertising feature. It was shown during a commercial break within 'Dancing on Ice' on Sunday 9th February 2014 to promote 'The Lego Movie'.Ident / Special / 2014
Posted on 11th February 2014

 Save Video  Watch 'Celebrate ident' 12sec992 ViewsCelebrate ident