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ITV : Current Idents (1)

ITV : Current Idents (1)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

At Christmas 2013, Mums on the Run, Night Cyclists, Log Fire and Ice Scraper returned to supplement the Christmas idents, with the rest of the set airing again from 2nd January 2014. For 2014, all the first set of idents have been edited so that the ITV logo appears sooner, and stays on throughout - in the manner of the second, third and fourth sets of idents.

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Rescue Boat ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Rescue Boat ident'  HD 21sec4201 Views4 CommentsRescue Boat ident
 Save Video  Watch 'Rescue Boat ident (2014 edit)'  HD 23sec1204 Views1 CommentRescue Boat ident (2014 edit)
 Save Video  Watch 'Rescue Boat ident (2014 edit) (Clean)'  HD 20sec188 ViewsAdd a commentRescue Boat ident (2014 edit) (Clean)


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Ballet Girls ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Ballet Girls ident'  HD 22sec2004 ViewsAdd a commentBallet Girls ident
 Save Video  Watch 'Ballet Girls ident (2014 edit)'  HD 24sec800 ViewsAdd a commentBallet Girls ident (2014 edit)
 Save Video  Watch 'Ballet Girls ident (2014 edit) (Clean)'  HD 12sec103 ViewsAdd a commentBallet Girls ident (2014 edit) (Clean)


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Hot Air Balloon ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Hot Air Balloon ident'  HD 21sec1961 ViewsAdd a commentHot Air Balloon ident


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Surfboarding Lesson ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Surfboarding Lesson ident'  HD 22sec1522 Views2 CommentsSurfboarding Lesson ident
 Save Video  Watch 'Surfboarding Lesson ident (2014 edit)'  HD 21sec758 ViewsAdd a commentSurfboarding Lesson ident (2014 edit)


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Bus Bunny ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Bus Bunny ident'  HD 18sec1617 ViewsAdd a commentBus Bunny ident


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Candy Floss ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Candy Floss ident'  HD 25sec1295 Views4 CommentsCandy Floss ident
 Save Video  Watch 'Candy Floss ident (2014 edit)'  HD 26sec666 ViewsAdd a commentCandy Floss ident (2014 edit)
 Save Video  Watch 'Candy Floss ident (2014 edit) (Clean)'  HD 16sec136 ViewsAdd a commentCandy Floss ident (2014 edit) (Clean)


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Night Cyclists ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Night Cyclists ident'  HD 13sec1158 ViewsAdd a commentNight Cyclists ident
 Save Video  Watch 'Night Cyclists ident (2014 edit)'  HD 14sec589 ViewsAdd a commentNight Cyclists ident (2014 edit)


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Lounge Dancing ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lounge Dancing ident'  HD 22sec1028 ViewsAdd a commentLounge Dancing ident
 Save Video  Watch 'Lounge Dancing ident (2014 ident)'  HD 22sec494 ViewsAdd a commentLounge Dancing ident (2014 ident)


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Mums on the Run ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Mums on the Run ident'  HD 30sec988 Views2 CommentsMums on the Run ident
 Save Video  Watch 'Mums on the Run ident (2014 edit)'  HD 16sec450 ViewsAdd a commentMums on the Run ident (2014 edit)
 Save Video  Watch 'Mums on the Run ident (2014 edit) (Clean)'  HD 21sec96 ViewsAdd a commentMums on the Run ident (2014 edit) (Clean)


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Lift ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lift ident'  HD 22sec1247 ViewsAdd a commentLift ident
 Save Video  Watch 'Lift ident (2014 edit)'  HD 24sec564 ViewsAdd a commentLift ident (2014 edit)


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Fireplace ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Fireplace ident'  HD 22sec943 ViewsAdd a commentFireplace ident
 Save Video  Watch 'Fireplace ident (2014 edit)'  HD 19sec476 ViewsAdd a commentFireplace ident (2014 edit)
 Save Video  Watch 'Fireplace ident (2014 edit) (Clean)'  HD 18sec77 ViewsAdd a commentFireplace ident (2014 edit) (Clean)


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Pugwash ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Pugwash ident'  HD 23sec1585 ViewsAdd a commentPugwash ident


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Seesaw ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Seesaw ident'  HD 26sec956 ViewsAdd a commentSeesaw ident
 Save Video  Watch 'Seesaw ident (2014 edit)'  HD 26sec483 ViewsAdd a commentSeesaw ident (2014 edit)


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Swimmers ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 6th October 2016

 Save Video  Watch 'Swimmers ident'  HD 22sec1014 Views3 CommentsSwimmers ident
 Save Video  Watch 'Swimmers ident (2014 edit)'  HD 24sec597 ViewsAdd a commentSwimmers ident (2014 edit)
 Save Video  Watch 'Swimmers ident (2014 edit) (Clean)'  HD 23sec597 ViewsAdd a commentSwimmers ident (2014 edit) (Clean)


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Welder ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Welder ident'  HD 12sec960 ViewsAdd a commentWelder ident
 Save Video  Watch 'Welder ident (2014 edit)'  HD 17sec533 ViewsAdd a commentWelder ident (2014 edit)


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A rather topical and seasonal ident - shown on a day following bad weather across the UK leaving many in this very situation.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Ice Scraper ident'  HD 22sec1177 ViewsAdd a commentIce Scraper ident
 Save Video  Watch 'Ice Scraper ident (2014 edit)'  HD 32sec505 ViewsAdd a commentIce Scraper ident (2014 edit)


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Fish 'n Chips ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Fish 'n Chips ident'  HD 22sec1001 ViewsAdd a commentFish 'n Chips ident
 Save Video  Watch 'Fish 'n Chips ident (2014 edit)'  HD 25sec521 ViewsAdd a commentFish 'n Chips ident (2014 edit)


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Firebreather ident.Ident / Day to Day / 2013
Posted on 19th January 2013

 Save Video  Watch 'Firebreather ident'  HD 20sec1118 ViewsAdd a commentFirebreather ident


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Boxer ident.Ident / Day to Day / 2013
Posted on 19th January 2013
Updated on 11th January 2014

 Save Video  Watch 'Boxer ident'  HD 20sec1444 ViewsAdd a commentBoxer ident
 Save Video  Watch 'Boxer ident (2014 edit)'  HD 20sec537 ViewsAdd a commentBoxer ident (2014 edit)


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Road Sweeper ident.Ident / Day to Day / 2013
Posted on 21st January 2013

 Save Video  Watch 'Road Sweeper ident'  HD 18sec1221 ViewsAdd a commentRoad Sweeper ident


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Full and announcerless Line Marker ident.Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Line Marker ident'  HD 26sec809 ViewsAdd a commentLine Marker ident
 Save Video  Watch 'Line Marker ident (2014 edit)'  HD 18sec433 ViewsAdd a commentLine Marker ident (2014 edit)


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It sounds like the announcer had second thoughts about saying 'Now, on your ITV' but only managed 'y'ITV'. Lips are the focus for this ident. Ident / Day to Day / 2013
Posted on 23rd January 2013
Updated on 11th January 2014

 Save Video  Watch 'Lips ident'  HD 18sec1167 ViewsAdd a commentLips ident
 Save Video  Watch 'Lips ident (2014 edit)'  HD 18sec467 ViewsAdd a commentLips ident (2014 edit)


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Marching Band ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 16th March 2013

 Save Video  Watch 'Marching Band ident'  HD 16sec784 ViewsAdd a commentMarching Band ident


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Tumble Dryer ident.Ident / Day to Day / 2013
Posted on 5th February 2013
Updated on 6th October 2016

 Save Video  Watch 'Tumble Dryer ident'  HD 15sec1073 ViewsAdd a commentTumble Dryer ident
 Save Video  Watch 'Tumble Dryer ident (2014 edit)'  HD 25sec511 ViewsAdd a commentTumble Dryer ident (2014 edit)
 Save Video  Watch 'Tumble Dryer ident (2014 edit) (Clean)'  HD 21sec77 ViewsAdd a commentTumble Dryer ident (2014 edit) (Clean)


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Seamstresses ident.Ident / Day to Day / 2013
Posted on 16th March 2013
Updated on 6th October 2016

 Save Video  Watch 'Seamstresses ident'  HD 22sec919 Views1 CommentSeamstresses ident
 Save Video  Watch 'Seamstresses ident (2014 edit)'  HD 28sec492 ViewsAdd a commentSeamstresses ident (2014 edit)
 Save Video  Watch 'Seamstresses ident (2014 edit) (Clean)'  HD 22sec75 ViewsAdd a commentSeamstresses ident (2014 edit) (Clean)


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The Rave ident was one of the least-used idents in the Winter set last year. This version is the 2014 edit with the ITV logo forming-up sooner and not fading out.Ident / Day to Day / 2014
Posted on 4th January 2014

 Save Video  Watch 'Rave ident (2014 edit)'  HD 28sec992 ViewsAdd a commentRave ident (2014 edit)


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Again, another of the least-used idents last year has made its first appearance for 2014 - Night Walkers.Ident / Day to Day / 2014
Posted on 5th January 2014

 Save Video  Watch 'Night Walkers ident (2014 edit)'  HD 20sec766 ViewsAdd a commentNight Walkers ident (2014 edit)


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Newborn Baby ident.Ident / Day to Day / 2014
Posted on 6th January 2014

 Save Video  Watch 'Newborn Baby ident (2014 edit)'  HD 23sec813 ViewsAdd a commentNewborn Baby ident (2014 edit)


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Trim ident.Ident / Day to Day / 2014
Posted on 12th January 2014
Updated on 6th October 2016

 Save Video  Watch 'Trim ident'  HD 20sec775 ViewsAdd a commentTrim ident
 Save Video  Watch 'Trim ident (Clean)'  HD 20sec106 ViewsAdd a commentTrim ident (Clean)


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A special ident to introduce an advertising feature. It was shown during a commercial break within 'Dancing on Ice' on Sunday 9th February 2014 to promote 'The Lego Movie'.Ident / Special / 2014
Posted on 11th February 2014

 Save Video  Watch 'Celebrate ident' 12sec878 ViewsAdd a commentCelebrate ident