ITV : 2013 Idents (2) : The Ident Gallery

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ITV : 2013 Idents (2)
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At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

The Second Set

At Easter 2013, two seasonal idents were introduced - Bunny and Chicks. On these, the ITV logo forms-up on screen earlier than in the original idents, and it also stays on screen for the duration - rather than fading out half-way through. A week later, the Windy Beach ident appeared following the same format, then on Saturday 13th April, a completely new set of idents was introduced for the Spring season.

Windy Beach ident.

HD25secWindy Beach ident

Dance Crew ident.

28secDance Crew ident

Hook-a-Duck ident.

HD28secHook-a-Duck ident

Waltzers ident - here used during a break to promote a special commercial.

HD28secWaltzers ident

Hen Party ident.

HD26secHen Party ident

Bingo ident.

HD22secBingo ident

Bowling ident (1)

HD25secBowling ident (1)

HD23secBowling ident (1) (Clean)

Bowling ident (2)

HD27secBowling ident (2)

Horse ident.

HD27secHorse ident

Lamb ident.

HD20secLamb ident

Farmer ident.

HD15secFarmer ident

Barber's Shop Shave ident.

HD17secBarber's Shop Shave ident

Record Shop ident.

HD22secRecord Shop ident

HD21secRecord Shop ident (Clean)

Florist ident

HD25secFlorist ident

HD19secFlorist ident (Clean)

Greenhouse ident.

HD17secGreenhouse ident

Caterpillar ident.

HD23secCaterpillar ident

Baby's Dinner ident.

HD26secBaby's Dinner ident

Bungee Jump ident.

HD17secBungee Jump ident

HD18secBungee Jump ident (Clean)

Rowers ident.

HD21secRowers ident

HD23secRowers ident (Clean)

Living Statue ident.

HD23secLiving Statue ident

Control Centre ident.

28secControl Centre ident

Easter 2013

On Good Friday, ITV introduced Easter-themed idents into the rotation.

Easter Bunny ident. (Updated with a longer playout from Good Friday 2017)

HD23secBunny ident

Easter Chicks ident.

HD25secChicks ident

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