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ITV : Current Idents (2)

ITV : Current Idents (2)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

The Second Set

At Easter 2013, two seasonal idents were introduced - Bunny and Chicks. On these, the ITV logo forms-up on screen earlier than in the original idents, and it also stays on screen for the duration - rather than fading out half-way through. A week later, the Windy Beach ident appeared following the same format, then on Saturday 13th April, a completely new set of idents was introduced for the Spring season.

ITVITV
Windy Beach ident.Ident / Day to Day / 2013
Posted on 8th April 2013

 Save Video  Watch 'Windy Beach ident'  HD 24sec1881 ViewsWindy Beach ident


ITVITV
Dance Crew ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Dance Crew ident' 27sec1489 ViewsDance Crew ident


ITVITV
Hook-a-Duck ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Hook-a-Duck ident'  HD 27sec1307 ViewsHook-a-Duck ident


ITVITV
Waltzers ident - here used during a break to promote a special commercial.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Waltzers ident'  HD 27sec1452 ViewsWaltzers ident


ITVITV
Hen Party ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Hen Party ident'  HD 25sec778 ViewsHen Party ident


ITVITV
Bingo ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Bingo ident'  HD 21sec856 ViewsBingo ident


ITVITV
Bowling ident (1)Ident / Day to Day / 2013
Posted on 20th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Bowling ident (1)'  HD 24sec983 ViewsBowling ident (1)
 Save Video  Watch 'Bowling ident (1) (Clean)'  HD 21sec146 ViewsBowling ident (1) (Clean)


ITVITV
Bowling ident (2)Ident / Day to Day / 2013
Posted on 20th April 2013

 Save Video  Watch 'Bowling ident (2)'  HD 26sec838 ViewsBowling ident (2)


ITVITV
Horse ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Horse ident'  HD 26sec980 ViewsHorse ident


ITVITV
Lamb ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Lamb ident'  HD 19sec735 ViewsLamb ident


ITVITV
Farmer ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Farmer ident'  HD 14sec824 ViewsFarmer ident


ITVITV
Barber's Shop Shave ident.Ident / Day to Day / 2013
Posted on 22nd April 2013

 Save Video  Watch 'Barber's Shop Shave ident'  HD 16sec733 ViewsBarber's Shop Shave ident


ITVITV
Record Shop ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Record Shop ident'  HD 21sec972 ViewsRecord Shop ident
 Save Video  Watch 'Record Shop ident (Clean)'  HD 20sec84 ViewsRecord Shop ident (Clean)


ITVITV
Florist identIdent / Day to Day / 2013
Posted on 14th April 2013
Updated on 8th October 2016

 Save Video  Watch 'Florist ident'  HD 17sec687 ViewsFlorist ident
 Save Video  Watch 'Florist ident (Clean)'  HD 18sec107 ViewsFlorist ident (Clean)


ITVITV
Greenhouse ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Greenhouse ident'  HD 16sec963 ViewsGreenhouse ident


ITVITV
Caterpillar ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Caterpillar ident'  HD 22sec631 ViewsCaterpillar ident


ITVITV
Baby's Dinner ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Baby's Dinner ident'  HD 25sec910 ViewsBaby's Dinner ident


ITVITV
Bungee Jump ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 10th October 2016

 Save Video  Watch 'Bungee Jump ident'  HD 16sec993 ViewsBungee Jump ident
 Save Video  Watch 'Bungee Jump ident (Clean)'  HD 16sec136 ViewsBungee Jump ident (Clean)


ITVITV
Rowers ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Rowers ident'  HD 20sec1356 ViewsRowers ident
 Save Video  Watch 'Rowers ident (Clean)'  HD 21sec93 ViewsRowers ident (Clean)


ITVITV
Living Statue ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Living Statue ident'  HD 22sec901 ViewsLiving Statue ident


ITVITV
Control Centre ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Control Centre ident' 27sec951 ViewsControl Centre ident




Easter 2013

On Good Friday, ITV introduced Easter-themed idents into the rotation.

ITVITV
Easter Bunny ident. (Updated with a longer playout from Good Friday 2017)Ident / Easter / 2013
Posted on 29th March 2013
Updated on 15th April 2017

 Save Video  Watch 'Bunny ident'  HD 21sec1129 ViewsBunny ident


ITVITV
Easter Chicks ident.Ident / Easter / 2013
Posted on 29th March 2013

 Save Video  Watch 'Chicks ident'  HD 24sec1091 ViewsChicks ident