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ITV : Current Idents (2)

ITV : Current Idents (2)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

The Second Set

At Easter 2013, two seasonal idents were introduced - Bunny and Chicks. On these, the ITV logo forms-up on screen earlier than in the original idents, and it also stays on screen for the duration - rather than fading out half-way through. A week later, the Windy Beach ident appeared following the same format, then on Saturday 13th April, a completely new set of idents was introduced for the Spring season.

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Windy Beach ident.Ident / Day to Day / 2013
Posted on 8th April 2013

 Save Video  Watch 'Windy Beach ident'  HD 24sec1785 ViewsAdd a commentWindy Beach ident


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Dance Crew ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Dance Crew ident' 27sec1413 ViewsAdd a commentDance Crew ident


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Hook-a-Duck ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Hook-a-Duck ident'  HD 27sec1231 ViewsAdd a commentHook-a-Duck ident


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Waltzers ident - here used during a break to promote a special commercial.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Waltzers ident'  HD 27sec1348 ViewsAdd a commentWaltzers ident


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Hen Party ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Hen Party ident'  HD 25sec731 ViewsAdd a commentHen Party ident


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Bingo ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Bingo ident'  HD 21sec814 ViewsAdd a commentBingo ident


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Bowling ident (1)Ident / Day to Day / 2013
Posted on 20th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Bowling ident (1)'  HD 24sec891 ViewsAdd a commentBowling ident (1)
 Save Video  Watch 'Bowling ident (1) (Clean)'  HD 21sec88 ViewsAdd a commentBowling ident (1) (Clean)


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Bowling ident (2)Ident / Day to Day / 2013
Posted on 20th April 2013

 Save Video  Watch 'Bowling ident (2)'  HD 26sec770 ViewsAdd a commentBowling ident (2)


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Horse ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Horse ident'  HD 26sec926 Views1 CommentHorse ident


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Lamb ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Lamb ident'  HD 19sec678 Views1 CommentLamb ident


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Farmer ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Farmer ident'  HD 14sec762 Views1 CommentFarmer ident


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Barber's Shop Shave ident.Ident / Day to Day / 2013
Posted on 22nd April 2013

 Save Video  Watch 'Barber's Shop Shave ident'  HD 16sec679 ViewsAdd a commentBarber's Shop Shave ident


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Record Shop ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Record Shop ident'  HD 21sec927 Views1 CommentRecord Shop ident
 Save Video  Watch 'Record Shop ident (Clean)'  HD 20sec52 ViewsAdd a commentRecord Shop ident (Clean)


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Florist identIdent / Day to Day / 2013
Posted on 14th April 2013
Updated on 8th October 2016

 Save Video  Watch 'Florist ident'  HD 17sec646 Views1 CommentFlorist ident
 Save Video  Watch 'Florist ident (Clean)'  HD 18sec68 ViewsAdd a commentFlorist ident (Clean)


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Greenhouse ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Greenhouse ident'  HD 16sec741 ViewsAdd a commentGreenhouse ident


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Caterpillar ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Caterpillar ident'  HD 22sec584 ViewsAdd a commentCaterpillar ident


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Baby's Dinner ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Baby's Dinner ident'  HD 25sec850 ViewsAdd a commentBaby's Dinner ident


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Bungee Jump ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 10th October 2016

 Save Video  Watch 'Bungee Jump ident'  HD 16sec934 ViewsAdd a commentBungee Jump ident
 Save Video  Watch 'Bungee Jump ident (Clean)'  HD 16sec94 ViewsAdd a commentBungee Jump ident (Clean)


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Rowers ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Rowers ident'  HD 20sec1308 ViewsAdd a commentRowers ident
 Save Video  Watch 'Rowers ident (Clean)'  HD 21sec67 ViewsAdd a commentRowers ident (Clean)


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Living Statue ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Living Statue ident'  HD 22sec855 Views3 CommentsLiving Statue ident


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Control Centre ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Control Centre ident' 27sec887 ViewsAdd a commentControl Centre ident




Easter 2013

On Good Friday, ITV introduced Easter-themed idents into the rotation.

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Easter Bunny ident. (Updated with a longer playout from Good Friday 2017)Ident / Easter / 2013
Posted on 29th March 2013
Updated on 15th April 2017

 Save Video  Watch 'Bunny ident'  HD 21sec1062 ViewsAdd a commentBunny ident


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Easter Chicks ident.Ident / Easter / 2013
Posted on 29th March 2013

 Save Video  Watch 'Chicks ident'  HD 24sec1027 ViewsAdd a commentChicks ident