Promotion for Channel 4's on-line catch-up service - 4OD (4 on Demand). This promo from 2009 is set in a supermarket staffed by Channel 4 personalities, where all the goods are free.
During the Channel 4 News on 22nd March 2017, an incorrect allegation was made which meant that the news bulletin could not be re-broadcast on Channel 4+1. This holding animation was shown in its place.