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The break bumpers wipe on at the start of a commercial break and wipe off at the end. The video here shows them back-to-back. They're also used as a linking device into trailers where the focal point between transitions is the dot on the 'i'.

Trailer for 'Lewis'.

Trailer for 'The National Television Awards'.

Other trailer end-boards showing the diversity possible with the new logo.

End-credit promotion for a single programme.

End-credit promotion for three programmes.

Cross-channel end-credit promotion.

'Welcome to our Family' - a cross channel promo for programmes the following week on ITV and its sister channels ITV2, ITV3 and ITV4.

ITV productions now sport an ITV logo over the titles in the same manner as the BBC have been using for many years.

Animated ITV Studios/Masterpiece production caption.

Promo for 'Take Me Out' on the ITV Player.