The break bumpers wipe on at the start of a commercial break and wipe off at the end. The video here shows them back-to-back. They're also used as a linking device into trailers where the focal point between transitions is the dot on the 'i'.
Trailer for 'Lewis'.
Trailer for 'The National Television Awards'.
Other trailer end-boards showing the diversity possible with the new logo.
End-credit promotion for a single programme.
End-credit promotion for three programmes.
Cross-channel end-credit promotion.
ITV productions now sport an ITV logo over the titles in the same manner as the BBC have been using for many years.
Animated ITV Studios/Masterpiece production caption.
Promo for 'Take Me Out' on the ITV Player.