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The break bumpers wipe on at the start of a commercial break and wipe off at the end. The video here shows them back-to-back. They're also used as a linking device into trailers where the focal point between transitions is the dot on the 'i'.

Trailer for 'Lewis'.

Trailer for 'The National Television Awards'.

Other trailer end-boards showing the diversity possible with the new logo.

End-credit promotion for a single programme.

End-credit promotion for three programmes.

Cross-channel end-credit promotion.

ITV productions now sport an ITV logo over the titles in the same manner as the BBC have been using for many years.

Animated ITV Studios/Masterpiece production caption.

Promo for 'Take Me Out' on the ITV Player.