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BBC ONE's Christmas 2011 ident - first broadcast 5.35pm on 10th December.

Alternative Christmas ident.

Formal Christmas ident (Short form-up)

Formal Christmas ident (Long form-up)

Northern Ireland had a version of the formal ident without music but with subtle sound effects.

An unexpected pleasant surprise - an ident for the animated film 'The Gruffalo's Child' on Christmas Day.

Carol Kirkwood experiences a localised snow-storm as fellow BBC Breakfast presenters Sian Williams, Bill Turnbull and Chris Hollins look on in this short sting.

Trailer end-board.

Trailer end-board.

Next and Later on BBC ONE.

Next and Later on BBC ONE.

Next and Later on BBC ONE.

Next and Later on BBC ONE.

Family entertainment menu on Christmas Day.

End-credit promotion.

'Consider yourself at home - consider yourself one of us!' BBC ONE's main Christmas promo featuring a host of the channel's personalities wearing cheesy knitted jumpers in a traditional festive setting.

Full length version of 'the Consider Yourself' promo that seamlessly blends in to a continuity announcement over falling snowflakes.

Promo for Christmas entertainment.

Promo for family films over Christmas.

Promo for drama.