Standard trailers have the BBC ONE logo centred on screen throughout, and finish with the circular endboards. This trailer for 'Spooks' had the final animation altered so the circular pattern originated off its usual centre point - and looks better for it.
New technology is very important to the BBC so it's no surprise to see the BBC iPlayer being pushed on trailers.
The BBC is the Olympic Broadcaster for the 2012 Games, and related programmes sport the BBC Olympic logo on their trailers.
Many programmes have specially adapted trailers - but keeping to the same theme. Here's the trailer for 'Robin Hood'.
In 2007, Saturday evenings, programmes were introduced by the 'Neon' ident and the trailers between the programmes were linked by these special 'Neon'-themed stings.
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Saturday Entertainment in-programme pointer featuring an animated (old-style) Dalek from 'Doctor Who', introduced 24th April 2010 at the end of 'Total Wipeout'.
And another in-programme pointer for 'Over The Rainbow' - this one despoiling the showing of 'Doctor Who' on BBC ONE.
In April 2011, the same stylized graphics returned for Saturday nights with this promo for 'Don't Scare the Hare', 'Doctor Who' and 'So You Think You Can Dance'.
As part of the Saturday night entertainment push of 2010, there was this specially animated trailer for 'The National Lottery' programming.
The corresponding end-credit promotion animation from April 2011. The top two from the end of 'Don't Scare the Hare', the bottom two from the end of 'Doctor Who'.
Short promotions for the drama series 'Ashes to Ashes' which began on 20th April 2009.
As part of the promotion of the launch of a new series of 'Ashes to Ashes' in April 2009, BBC ONE's menus have taken on the red stripes theme.
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