This set of idents were launched as part of a complete update to the channel's presentation on 7th October 2006. There is the common theme of an encompassing circle throughout all the presentation - conveying the idea of unity and that BBC ONE brings people together. They were superceded by re-edited versions launched 2nd May 2009.
BBC ONE ident 2007 : Magic Forest - A special version to coincide with the 'Life in Cold Blood' series.
BBC ONE ident 2008 : Helicopter - introduced 1st January, 2008
BBC ONE ident 2008 : Penguins - first used as the Christmas ident in December 2007, this version without any festive trappings was introduced 5th February, 2008
BBC ONE ident 2008 : Dog Display Team - introduced 29th August, 2008
