This set of idents were launched as part of a complete update to the channel's presentation on 7th October 2006. There is the common theme of an encompassing circle throughout all the presentation - conveying the idea of unity and that BBC ONE brings people together. They were superceded by re-edited versions launched 2nd May 2009.
BBC ONE ident 2007 : Magic Forest - A special version to coincide with the 'Life in Cold Blood' series.
  | 16sec | 1785 Views | 'Life in Cold Blood' ident |
BBC ONE ident 2008 : Helicopter - introduced 1st January, 2008
| | 35sec | 2245 Views | Helicopter ident (1) | ||
| | 15sec | 1648 Views | Helicopter ident (2) |
BBC ONE ident 2008 : Penguins - first used as the Christmas ident in December 2007, this version without any festive trappings was introduced 5th February, 2008
| | 16sec | 1756 Views | Penguins ident |
BBC ONE ident 2008 : Dog Display Team - introduced 29th August, 2008
| | 30sec | 2008 Views | Dog Display ident |
To mark the the new drama series 'Ashes to Ashes', a specially themed ident launched on Saturday 11th April 2009.
| | 27sec | 1868 Views | 'Ashes to Ashes' ident |
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