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Menus play an important part in informing viewers of forthcoming programmes. This is the standard menu animation, played out at length here to fill time in a break in transmission.

A similar role is played by brief 'now and next' trails.

Very rarely used are static captions such as these for 'The Nation Lottery People's Quiz' and 'EastEnders'.

An in-programme pointer from 2006 advertising what's coming next.

In common with all BBC channels, BBC ONE uses end-credit promotions to highlight forthcoming programmes across BBC television and radio. The background for the ECP is usually a still from one of the main idents.

In the Autumn of 2008, the BBC revised its end credit promotions and in-programme pointers to a simpler, plain background format. This is the IPP for BBC ONE.

The first four captures show the revised end-credit promotion animation. The latter two show a variation.

Occasionally, the BBC shows what's on all four of its main channels in this multichannel 'Now' animation.

A three-channel version.

End-credit promotion format introduced in July 2013.

Adapted menus and coming next slides with backgrounds from the channel's main idents. Introduced in Spring 2009.

During the evening of 29th March 2009, BBC ONE reminded viewers of the clock change to British Summer Time with these cog-themed programme menus.

And from the evening of 29th October 2011, a similar reminder that the clocks go back as British Summer Time comes to an end.

For Easter 2009, BBC ONE themed its programme menus. The first shows a nest of eggs.

The second shows a newly hatched chick.

'Grand Prix' menu.

Four years later and still advertising the Chinese Grand Prix, an updated HD menu from 2013.

'Hallowe'en' menu from October 2009.

Menu celebrating Guy Fawkes' Night 2009.

'Doctor Who' themed menu from April 2010.

For the hot summer, a sizzling sun menu from June.

Menu for the June 2010 World Cup.

Summer would not be summer without tennis from Wimbledon.

Generic 'chopping knife' menu used to promote food programmes.

'The Whte Queen'-themed menu from July 2013.

Trailer end-board for 'The White Queen'.

FA Cup-themed menu (1) for the 2014-2015 season.

FA Cup menu (2)

FA Cup menu (3)