New Year
For the first time in many years, BBC ONE is marking the change of year with a special promotional campaign entitled 'Love 2013'. Launched at Christmas 2012, it consists of stings, promos, trailers and an ident featuring the stylized pixelated 'Love' legend and background.
For the first time in many years, BBC ONE is marking the change of year with a special promotional campaign entitled 'Love 2013'. Launched at Christmas 2012, it consists of stings, promos, trailers and an ident featuring the stylized pixelated 'Love' legend and background.
Introduced on Thursday 3rd January 2013 before EastEnders, this is the main 'Love 2013' ident. This capture was broadcast on Saturday 5th January.
Trailer end-board graphics.
A similar animated slide introducing a programme in the late night Sign Zone.
Love 2013 Promos
The full 'Love 2013' promo that first aired just before 'New Year Live' on 31st December 2012.
Spring
This part of the Love 2013 campaign first aired Friday 13th April and continues with the same graphic style - now interpreted as spring flowers.
This part of the Love 2013 campaign first aired Friday 13th April and continues with the same graphic style - now interpreted as spring flowers.
The full Love Spring ident.
Yellow-theme trailer.
Green-theme trailer.
