For the first time in many years, BBC ONE is marking the change of year with a special promotional campaign entitled 'Love 2013'. Launched at Christmas 2012, it consists of stings, promos, trailers and an ident featuring the stylized pixelated 'Love' legend and background.
Introduced on Thursday 3rd January 2013 before EastEnders, this is the main 'Love 2013' ident. This capture was broadcast on Saturday 5th January.