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BBC ONE : Love 2013

BBC ONE : Love 2013

New Year

For the first time in many years, BBC ONE is marking the change of year with a special promotional campaign entitled 'Love 2013'. Launched at Christmas 2012, it consists of stings, promos, trailers and an ident featuring the stylized pixelated 'Love' legend and background.

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Introduced on Thursday 3rd January 2013 before EastEnders, this is the main 'Love 2013' ident. This capture was broadcast on Saturday 5th January.Ident / Special / 2013
Posted on 5th January 2013

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Love 2013 sting (Dark)Sting / Special / 2013
Posted on 5th January 2013

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Love 2013 sting (Light)Sting / Special / 2013
Posted on 5th January 2013

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Trailer end-board graphics.Trailer / Special / 2013
Posted on 5th January 2013


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Animated Next, Later slide.Now, Next, Later / Special / 2013
Posted on 5th January 2013

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A similar animated slide introducing a programme in the late night Sign Zone.Now, Next, Later / Special / 2013
Posted on 5th January 2013

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Love 2013 Promos

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A short promo for 'Love Drama' on BBC ONE.Promotion / Special / 2013
Posted on 5th January 2013

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There's a specific promo for 'Love Mondays'.Promotion / Special / 2013
Posted on 5th January 2013

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The full 'Love 2013' promo that first aired just before 'New Year Live' on 31st December 2012.Promotion / Special / 2013
Posted on 5th January 2013

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Spring

This part of the Love 2013 campaign first aired Friday 13th April and continues with the same graphic style - now interpreted as spring flowers.

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The full Love Spring ident.Ident / Spring / 2013
Posted on 20th April 2013

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Love Spring ident (short version)Ident / Spring / 2013
Posted on 13th April 2013

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Love Spring sting (green version)Sting / Spring / 2013
Posted on 13th April 2013

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Yellow-theme trailer.Trailer / Spring / 2013
Posted on 13th April 2013


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Green-theme trailer.Trailer / Spring / 2013
Posted on 13th April 2013


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'Next' animation (yellow)Now, Next, Later / Day to Day / 2013
Posted on 13th April 2013

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