BBC ONE : Love 2013 : The Ident Gallery : Presentation to Watch

New Year

For the first time in many years, BBC ONE is marking the change of year with a special promotional campaign entitled 'Love 2013'. Launched at Christmas 2012, it consists of stings, promos, trailers and an ident featuring the stylized pixelated 'Love' legend and background.

Introduced on Thursday 3rd January 2013 before EastEnders, this is the main 'Love 2013' ident. This capture was broadcast on Saturday 5th January. Ident / Special / 2013
Posted on 5th January 2013

19sec

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Love 2013 ident

Love 2013 sting (Dark) Sting / Special / 2013
Posted on 5th January 2013

7sec

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Love 2013 sting (Dark)

Love 2013 sting (Light) Sting / Special / 2013
Posted on 5th January 2013

7sec

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Love 2013 sting (Light)

Trailer end-board graphics. Trailer / Special / 2013
Posted on 5th January 2013

Animated Next, Later slide. Now, Next, Later / Special / 2013
Posted on 5th January 2013

7sec

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Next, Later

A similar animated slide introducing a programme in the late night Sign Zone. Now, Next, Later / Special / 2013
Posted on 5th January 2013

12sec

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Sign Zone

Love 2013 Promos

A short promo for 'Love Drama' on BBC ONE. Promotion / Special / 2013
Posted on 5th January 2013

32sec

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Love Drama promo

There's a specific promo for 'Love Mondays'. Promotion / Special / 2013
Posted on 5th January 2013

32sec

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Love Mondays promo

The full 'Love 2013' promo that first aired just before 'New Year Live' on 31st December 2012. Promotion / Special / 2013
Posted on 5th January 2013

122sec

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Full Love 2013 promo

Spring

This part of the Love 2013 campaign first aired Friday 13th April and continues with the same graphic style - now interpreted as spring flowers.