For the launch of BBC ONE HD on 3rd November 2010, the current set of idents received a further update. The swirl over the logo form-up is now solid red and the logo itself is better defined for HD. Unlike ITV1 HD - which has idents that include HD in the logo - BBC ONE HD's presentation is upscaled from the SD channel and no HD identifier is used.
Capes ident.
   | 12sec | 5280 Views | Capes ident (HD) | ||
| | 19sec | 3025 Views | Capes ident (Full) | ||
| | 13sec | 1931 Views | Capes ident (HD only announcement) |
Programme-specific idents
Edited version of the 'Strictly Come Dancing' ident that in its original form first aired in November 2010. 400 members of the public participated in this specially choreographed dance filmed at the BBC Television Centre in London. This ident is now part of the current rotation, but can usually be seen before entertainment shows such as 'So You Think You Can Dance'. The original cut can be found in here.
| | 17sec | 3080 Views | Strictly Come Dancing ident (HD) |
This ident was originally launched for the football World Cup in 2010. It has subsequently been used for other football themed programming such as 'Match of the Day'.
| | 24sec | 3382 Views | World Cup 2010 ident (HD) |
Regional Variations
BBC ONE Northern Ireland's edit of the Helicopter ident shows more of the original dramatic footage than the network variant. The second, slightly longer video, was broadcast before BBC ONE NI's Election 2015 programme on 7th May 2015.
| | 21sec | 2352 Views | Helicopter ident (BBC ONE NI Variation 1) | ||
| | 25sec | 966 Views | Helicopter ident (BBC ONE NI Variation 2) |
The Northern Ireland variant of the Penguins ident again keep to the original footage.
| | 20sec | 2524 Views | Penguins ident (BBC ONE NI Variation) |
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