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BBC ONE : 2010 Idents
All videos at a glance
For the launch of BBC ONE HD on 3rd November 2010, the current set of idents received a further update. The swirl over the logo form-up is now solid red and the logo itself is better defined for HD. Unlike ITV1 HD - which has idents that include HD in the logo - BBC ONE HD's presentation is upscaled from the SD channel and no HD identifier is used.
Bikes ident.
BBC ONE
BBC ONE

HD22secBikes ident
HD18secBikes ident (Full)
Capes ident.
BBC ONE
BBC ONE

HD13secCapes ident
HD21secCapes ident (Full)
HD14secCapes ident (HD only announcement)
Dog Display Team ident.
BBC ONE
BBC ONE

HD23secDog Display Team ident
Footballers ident.
BBC ONE
BBC ONE

HD19secFootballers ident
Helicopter ident.
BBC ONE
BBC ONE

HD20secHelicopter ident
Hippos ident.
BBC ONE
BBC ONE

HD17secHippos ident
HD26secHippos ident (long)
Kites ident.
BBC ONE
BBC ONE

HD13secKites ident
Lawns ident.
BBC ONE
BBC ONE

HD19secLawns ident
Magic Forest ident.
BBC ONE
BBC ONE

HD18secMagic Forest ident
Neon ident.
BBC ONE
BBC ONE

HD19secNeon ident
Penguins ident.
BBC ONE
BBC ONE

HD20secPenguins ident
Roses ident.
BBC ONE
BBC ONE

HD20secRoses ident
Space ident.
BBC ONE
BBC ONE

HD26secSpace ident
Surfer ident.
BBC ONE
BBC ONE

HD23secSurfer ident
Programme-specific idents
'Bang Goes the Theory' ident.
BBC ONE
BBC ONE

HD18secBang Goes the Theory ident
Edited version of the 'Strictly Come Dancing' ident that in its original form first aired in November 2010. 400 members of the public participated in this specially choreographed dance filmed at the BBC Television Centre in London. This ident is now part of the current rotation, but can usually be seen before entertainment shows such as 'So You Think You Can Dance'. The original cut can be found in here.
BBC ONE
BBC ONE

HD19secStrictly Come Dancing ident
This ident was originally launched for the football World Cup in 2010. It has subsequently been used for other football themed programming such as 'Match of the Day'.
BBC ONE
BBC ONE

HD27secWorld Cup 2010 ident
Regional Variations
BBC ONE Northern Ireland's edit of the Helicopter ident shows more of the original dramatic footage than the network variant. The second, slightly longer video, was broadcast before BBC ONE NI's Election 2015 programme on 7th May 2015. There was also a short form-up version shown in the third video.
BBC ONE
BBC ONE
BBC ONE
BBC ONE

HD22secHelicopter ident (BBC ONE NI Variation 1)
HD26secHelicopter ident (BBC ONE NI Variation 2)
HD13secHelicopter ident (BBC ONE NI Variation 3)
The Northern Ireland variant of the Penguins ident again keep to the original footage.
BBC ONE
BBC ONE
BBC ONE
BBC ONE
BBC ONE
BBC ONE

HD25secPenguins ident (BBC ONE NI Variation)
Home > BBC > BBC ONE > 2006-2016 > 2010 Idents

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