BBC ONE : 2010 Idents : The Ident Gallery

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BBC ONE : 2010 Idents
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For the launch of BBC ONE HD on 3rd November 2010, the current set of idents received a further update. The swirl over the logo form-up is now solid red and the logo itself is better defined for HD. Unlike ITV1 HD - which has idents that include HD in the logo - BBC ONE HD's presentation is upscaled from the SD channel and no HD identifier is used.

Bikes ident.

HD22secBikes ident

HD18secBikes ident (Full)

Capes ident.

HD13secCapes ident

HD21secCapes ident (Full)

HD14secCapes ident (HD only announcement)

Dog Display Team ident.

HD23secDog Display Team ident

Footballers ident.

HD19secFootballers ident

Helicopter ident.

HD20secHelicopter ident

Hippos ident.

HD17secHippos ident

HD26secHippos ident (long)

Kites ident.

HD13secKites ident

Lawns ident.

HD19secLawns ident

Magic Forest ident.

HD18secMagic Forest ident

Neon ident.

HD19secNeon ident

Penguins ident.

HD20secPenguins ident

Roses ident.

HD20secRoses ident

Space ident.

HD26secSpace ident

Surfer ident.

HD23secSurfer ident

Programme-specific idents

'Bang Goes the Theory' ident.

HD18secBang Goes the Theory ident

Edited version of the 'Strictly Come Dancing' ident that in its original form first aired in November 2010. 400 members of the public participated in this specially choreographed dance filmed at the BBC Television Centre in London. This ident is now part of the current rotation, but can usually be seen before entertainment shows such as 'So You Think You Can Dance'. The original cut can be found in here.

HD19secStrictly Come Dancing ident

This ident was originally launched for the football World Cup in 2010. It has subsequently been used for other football themed programming such as 'Match of the Day'.

HD27secWorld Cup 2010 ident

Regional Variations

BBC ONE Northern Ireland's edit of the Helicopter ident shows more of the original dramatic footage than the network variant. The second, slightly longer video, was broadcast before BBC ONE NI's Election 2015 programme on 7th May 2015. There was also a short form-up version shown in the third video.

HD22secHelicopter ident (BBC ONE NI Variation 1)

HD26secHelicopter ident (BBC ONE NI Variation 2)

HD13secHelicopter ident (BBC ONE NI Variation 3)

The Northern Ireland variant of the Penguins ident again keep to the original footage.

HD25secPenguins ident (BBC ONE NI Variation)