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BBC ONE : 2010 Idents

BBC ONE : 2010 Idents

For the launch of BBC ONE HD on 3rd November 2010, the current set of idents received a further update. The swirl over the logo form-up is now solid red and the logo itself is better defined for HD. Unlike ITV1 HD - which has idents that include HD in the logo - BBC ONE HD's presentation is upscaled from the SD channel and no HD identifier is used.

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Bikes ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 24th July 2014

 Save Video  Watch 'Bikes ident (HD)'  HD 21sec9185 ViewsBikes ident (HD)
 Save Video  Watch 'Bikes ident (Full) (HD)'  HD 17sec2070 ViewsBikes ident (Full) (HD)


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Capes ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 5th December 2013

 Save Video  Watch 'Capes ident (HD)'  HD 12sec5223 ViewsCapes ident (HD)
 Save Video  Watch 'Capes ident (Full)' 19sec2989 ViewsCapes ident (Full)
 Save Video  Watch 'Capes ident (HD only announcement)'  HD 13sec1897 ViewsCapes ident (HD only announcement)


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Dog Display Team ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Dog Display Team ident (HD)'  HD 22sec4523 ViewsDog Display Team ident (HD)


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Footballers ident.Ident / Day to Day / 2010
Posted on 8th May 2011
Updated on 3rd September 2011

 Save Video  Watch 'Footballers ident (HD)'  HD 18sec4429 ViewsFootballers ident (HD)


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Helicopter ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Helicopter ident (HD)'  HD 19sec3611 ViewsHelicopter ident (HD)


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Hippos ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 28th October 2011

 Save Video  Watch 'Hippos ident (HD)'  HD 15sec3815 ViewsHippos ident (HD)
 Save Video  Watch 'Hippos ident (long) (HD)'  HD 25sec2598 ViewsHippos ident (long) (HD)


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Kites ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Kites ident (HD)'  HD 12sec3875 ViewsKites ident (HD)


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Lawns ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Lawns ident (HD)'  HD 18sec3187 ViewsLawns ident (HD)


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Magic Forest ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Magic Forest ident (HD)'  HD 16sec3275 ViewsMagic Forest ident (HD)


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Neon ident.Ident / Day to Day / 2010
Posted on 25th May 2011

 Save Video  Watch 'Neon ident (HD)'  HD 17sec3898 ViewsNeon ident (HD)


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Penguins ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Penguins ident (HD)'  HD 18sec3225 ViewsPenguins ident (HD)


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Roses ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Roses ident (HD)'  HD 23sec3169 ViewsRoses ident (HD)


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Space ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Space ident (HD)'  HD 25sec3073 ViewsSpace ident (HD)


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Surfer ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Surfer ident (HD)'  HD 21sec3064 ViewsSurfer ident (HD)




Programme-specific idents

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'Bang Goes the Theory' ident.Ident / Specific Programme / 2010
Posted on 7th May 2011

 Save Video  Watch 'Bang Goes the Theory ident (HD)'  HD 16sec2251 ViewsBang Goes the Theory ident (HD)


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Edited version of the 'Strictly Come Dancing' ident that in its original form first aired in November 2010. 400 members of the public participated in this specially choreographed dance filmed at the BBC Television Centre in London. This ident is now part of the current rotation, but can usually be seen before entertainment shows such as 'So You Think You Can Dance'. The original cut can be found in here.Ident / Specific Programme / 2010
Posted on 7th May 2011

 Save Video  Watch 'Strictly Come Dancing ident (HD)'  HD 17sec3068 ViewsStrictly Come Dancing ident (HD)


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This ident was originally launched for the football World Cup in 2010. It has subsequently been used for other football themed programming such as 'Match of the Day'.Ident / Sport / 2010
Posted on 8th May 2011
Updated on 29th October 2011

 Save Video  Watch 'World Cup 2010 ident (HD)'  HD 24sec3352 ViewsWorld Cup 2010 ident (HD)




Regional Variations

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BBC ONE Northern Ireland's edit of the Helicopter ident shows more of the original dramatic footage than the network variant. The second, slightly longer video, was broadcast before BBC ONE NI's Election 2015 programme on 7th May 2015.Ident / Day to Day / 2009
Posted on 2nd April 2012

 Save Video  Watch 'Helicopter ident (BBC ONE NI Variation 1)' 21sec2325 ViewsHelicopter ident (BBC ONE NI Variation 1)
 Save Video  Watch 'Helicopter ident (BBC ONE NI Variation 2)' 25sec940 ViewsHelicopter ident (BBC ONE NI Variation 2)


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The Northern Ireland variant of the Penguins ident again keep to the original footage.Ident / Day to Day / 2009
Posted on 8th April 2012

 Save Video  Watch 'Penguins ident (BBC ONE NI Variation)' 20sec2495 ViewsPenguins ident (BBC ONE NI Variation)