STV's Christmas idents started airing Monday 11th December 2017, Saturday 8th December 2018 and a rather early 30th November 2019. For 2019, the 2018 edits of the idents returned. After the social-distancing idents of Christmas 2020, a selection of these idents re-appeared in 2021, along with new variants. The familiar idents and break bumpers returned again in 2022 and 2023.
Irn-Bru is the sponsor of Christmas on STV in 2021 and the ident features images from the nation's favourite soft-drink's famous adverts - and real snowmen.