STV's Christmas idents started airing Monday 11th December 2017, Saturday 8th December 2018 and a rather early 30th November 2019. For 2019, the 2018 edits of the idents returned. After the social-distancing idents of Christmas 2020, a selection of these idents re-appeared in 2021, along with new variants.
Ident (1) - also shown in 2021.
Ident (2) - the first two videos are from 2017, the latter are from 2018 and use alternative audio.
Ident (3) - also shown in 2021.
Ident (5) added in 2018. This uses imagery from STV2's 2017 Christmas idents.
Ident (6) added in 2018. Again, this uses imagery from STV2's 2017 Christmas idents. Also shown in 2021.
Ident (7) added in 2018.
Irn-Bru is the sponsor of Christmas on STV in 2021 and the ident features images from the nation's favourite soft-drink's famous adverts - and real snowmen.
More from Irn-Bru's sponsorship of STV.
'Drama this Christmas' promotion (2017)
'Entertainment this Christmas' promotion (2017)