'This is Scotland' ident shown before STV-produced programming.
Spring ident (1) (2016) - also shown in 2017.
Spring ident (2) (2016) - also shown in 2017.
Spring ident (Short) (2017)
Summer ident (2014)
Summer ident (2015) (1)
Summer ident (2015) (2)
Summer ident (2015) (Short)
Autumn idents in use from 2014.
Winter ident (2017) (1)
Winter ident (2017) (2)
Coronation Street ident (2014)
Coronation Street ident (2015)
Emmerdale ident (2014)
Emmerdale ident (2015)
2014 World Cup ident.
Rugby World Cup 2015 ident.
Ident for coverage of the RBS 6 Nations Rugby Championship 2017.
Ident for coverage of the NatWest 6 Nations Rugby Championship 2018 that first aired Sunday 4th February 2018.
Britain's Got Talent 2014 ident (short version)
Britain's Got Talent 2015 ident.
Britain's Got Talent 2016 ident.
Britain's Got Talent 2017 idents.
Britain's Got Talent 2018 idents.
Ident for the 2014 series of The X Factor.
Idents for the 2015 series of The X Factor.
Idents for the 2016 series of The X Factor. Regrettably, the idents were actually broadcast with the black bar across the top of the screen. This is the first version of the ident, broadcast at the end of August.
Mid-October, the ident was replaced with one containing the new The X Factor logo, and scenes of the judges taken from the show. It was, however, originally broadcast in the completely wrong ratio. When corrected, it still had the oddly positioned black bar at the top of the screen, just like the first ident. The ident returned for the live shows of the 2017 season.
The X Factor 2017 ident (1) first seen Saturday 2nd September 2017.
The X Factor 2017 ident (2) is a longer version of the above ident.
The ident for the 2016 series of 'I'm a Celebrity, Get Me Out of Here!'
The idents for the 2017 series of 'I'm a Celebrity, Get Me Out of Here!' which began Sunday 19th November.
Broadchurch ident (Series 3) from 27th February 2017.
Ident for 'Saturday Night Takeaway' (2017)
Ident for 'Saturday Night Takeaway' (2018)
Ident for the second series of 'Victoria' starring Jenna Coleman and Tom Hughes, starting 27th August 2017.
STV's Children's Appeal raised £2.6m for children and young people living in poverty in Scotland. This ident was used for special programming in the lead to the main appeal on Friday 3rd November.
Idents for the first and final shows of the 2018 series of 'Dancing on Ice' which began Sunday 7th January.
'Dancing on Ice' break bumpers.
Shorter version of the FIFA World Cup ident - preceded by a special 'Russia 2018' break bumper, and followed by the STV Sport sting.
Longer version of the FIFA World Cup ident.
'Russia 2018' break bumper.