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'This is Scotland' ident shown before STV-produced programming.

Spring ident (1) (2016) - also shown in 2017.

Spring ident (2) (2016) - also shown in 2017.

Spring ident (Short) (2017)

Summer ident (2014)

Summer ident (2015) (1)

Summer ident (2015) (2)

Summer ident (2015) (Short)

Autumn idents in use from 2014.

Winter ident (2017) (1)

Winter ident (2017) (2)

STV's Children's Appeal raised £2.6m for children and young people living in poverty in Scotland. This ident was used for special programming in the lead to the main appeal on Friday 3rd November.

Ident to mark the Edinburgh Festival season in August 2018.

The first of a special set of idents sponsored by Visit Scotland to promote home tourism that aired from Monday 20th July 2020.

The second Visit Scotland ident.

In July 2021, Visit Scotland's partnership with STV returned - marked by a new ident. This first video is the shorter cut.

A longer form-up in this cut of the ident.

At the beginning of September 2021, STV was sponsored by Smart Meters and promoted with these idents.

Smart Meter idents from October 2021.