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STV : 2010 Idents (HD)
STV's high-definition simulcast STV HD launched on 6th June 2010 on FreeviewHD and Virgin Media using the same presentation as STV with the addition of the HD element.
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Dance ident.
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Greetings ident.
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Landmarks ident.
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Leisure ident.
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The first video is a full-length announcerless 'Rain' ident broadcast continually during GMTV's hours on STV HD whilst testing on Sky. The second is from two years later and, whilst shorter in duration, has more 'action' before the logo form-up.
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Scenery ident. At 7pm on Saturday 15th April 2017, the shorter version was played out by mistake - three years after this ident package was replaced!