Devised by Bruce Dunlop and Associates in conjunction with STV's in-house creative team, this new look was launched across Scotland on 23rd March 2009. The design takes the simplicity of the triangles of the Scottish saltire and merges them with images of people and places from the breadth of Scotland to create a fresh, clean design.
In this ident, dance in all its forms is celebrated from the nightclub scene to traditional Highland dance.
There many warm welcomes and greetings in this ident.
Stirling and Edinburgh castles and the Forth Bridge are three of the Scottish landmarks depicted in this ident.
From eating out with friends to cycling in the country - leisure is the theme of this ident.
Ident showing people still out to enjoy themselves and have a good time despite the rain.
The beautiful Scottish scenery takes centre-stage for this ident.