In 2012, Christmas presentation launched on Saturday 1st December on ITV1. For a channel that is set to completely change its on-air identity in January 2013, it's a rather stunning affair that mixes clockwork toys spinning around a carousel that houses famous soap landmarks, and is populated with black and white Edwardian-style drawings of people.
The Rovers Return and The Woolpack are at the centre of this ident.
Later in December, the two pubs featured in their own idents: here's the 'Rovers Return' from Coronation Street.
The ident for Emmerdale's 'The Woolpack'.
A clockwork train delivering ITV1's presents opens this ident.
Tin drummers, robots and reindeer, along with ITV's Christmas charity campaign 'Text Santa' feature in this ident.
Another ident with the tin drummers, robots and reindeer.
Mainly used to introduce the news, the first version of this ident is forwards and backwards pan down and up through the layers of the clockwork Christmas tree. This gives quite a jerky experience and it was replaced within days by a slower pan down the tree. However, this does mean that the reindeer are going backwards...
Clockwork reindeer break bumper.
Emmerdale's 'The Woolpack' break bumper.
Airboats break bumper.
Tin drummers and robots break bumper.
Cars and carriages break bumper.
Clockwork train break bumper.