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ITV1 : Christmas 2011
This year, ITV has launched a new charity initiative - 'Text Santa' - to raise awareness and money for those most vulnerable at Christmas. Donations are being collected by text message, and there are entertainment specials to highlight the appeal.

Lambie-Nairn and Aardman have created an evironment populated by 'Santa's Little Helpers' that will appear throughout ITV1's presentation.
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Trailer end-board for a drama premiere.
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Trailer end-board for 'The Royal Variety Performance 2011'.
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Trailer end-board for 'Harry Potter and the Order of the Phoenix'.
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Trailer end-board for 'Michael Bublé: Home for Christmas'.
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Trailer end-board for 'Daybreak'.