Dancing On Ice break bumper.
The only real difference between the trailers introduced in 2005 and the current ones is that the ITV logo has changed to black to match the idents.
Alternative trailer end boards.
An unfortunate part of modern television presentation is that of the 'end credit promotion' - the art of advertising upcoming programmes over closing titles. ITV1's new style is to make the credits very small so as to create a lot of space which can be filled with really large text - here showing what's on next on ITV1 and two other ITV channels.
ITV1 : Updates from May 2008
Gone are the yellow barcode stripes to be replaced by a simple black background with gentle floating glimmers of light.
An alternative style, reminiscent of LWT in the 1990s, has red, white and blue squares tumbling over the endboard.
ITV1 movie simulcast on ITV HD.
Revised end-credit promotions.
Programme holding caption.
Cross-channel promotion showing on the right the updated ITV2 logo from August 2008.
Summer on ITV1 2008 promotional trailer.
At the end...
ITV Studios animation shown at the end of programmes made by ITV. Introduced March 2009.
Examples of local ITV production end captions.
