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ITV1 : 2010 Idents
On 2nd April 2010, ITV launched its high-definition channel ITV1 HD which introduced an updated ITV1 logo. A week later on 9th April, the parent channel's presentation began using the new logo and made further additions to the ident set.
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'Bubbles' ident.
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'Buildings' ident.
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The fourth of the new idents to air with this refresh, 'Dodgems' had its first airing before 'Britain's Got Talent' on Saturday 17th April 2010.
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'Fountains' ident.
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'Garden' ident.
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'Lanterns' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
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'Market' ident.
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'Pavement Art' ident.
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'Snakes and Ladders' ident first shown on 11th April 2010.
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'Sunflowers' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
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'Urban Basketball' ident.