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ITV1 : 2010 Idents
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On 2nd April 2010, ITV launched its high-definition channel ITV1 HD which introduced an updated ITV1 logo. A week later on 9th April, the parent channel's presentation began using the new logo and made further additions to the ident set.
'Bubbles' ident.
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17secBubbles ident
'Buildings' ident.
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17secBuildings ident
The fourth of the new idents to air with this refresh, 'Dodgems' had its first airing before 'Britain's Got Talent' on Saturday 17th April 2010.
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16secDodgems ident
'Fountains' ident.
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17secFountains ident
'Garden' ident.
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17secGarden ident
'Lanterns' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
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17secLanterns ident
'Market' ident.
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20secMarket ident
'Pavement Art' ident.
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22secPavement Art ident
'Snakes and Ladders' ident first shown on 11th April 2010.
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17secSnakes and Ladders ident
'Sunflowers' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
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17secSunflowers ident
'Urban Basketball' ident.
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19secBasketball ident
Home > ITV > ITV1 > 2006-2013 > 2010 Idents

2010 Idents
2006 Idents (2)
2012 Miscellaneous
2010 Miscellaneous
2006 Miscellaneous (2)
2010 Special Presentation
Christmas 2012
Christmas 2011
Christmas 2010
Christmas 2008 and 2009
Christmas 2007