On 2nd April 2010, ITV launched its high-definition channel ITV1 HD which introduced an updated ITV1 logo. A week later on 9th April, the parent channel's presentation began using the new logo and made further additions to the ident set.
|17sec||4428 Views||Add a comment||Bubbles ident|
|17sec||2505 Views||Add a comment||Buildings ident|
The fourth of the new idents to air with this refresh, 'Dodgems' had its first airing before 'Britain's Got Talent' on Saturday 17th April 2010.
|15sec||3119 Views||Add a comment||Dodgems ident|
|16sec||2291 Views||Add a comment||Fountains ident|
|16sec||2101 Views||Add a comment||Garden ident|
'Lanterns' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
|16sec||2836 Views||Add a comment||Lanterns ident|
|19sec||2399 Views||Add a comment||Market ident|
'Pavement Art' ident.
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'Snakes and Ladders' ident first shown on 11th April 2010.
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'Sunflowers' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.
|16sec||2521 Views||Add a comment||Sunflowers ident|
'Urban Basketball' ident.
|18sec||2325 Views||Add a comment||Basketball ident|