ITV1 : 2010 Idents : The Ident Gallery

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ITV1 : 2010 Idents
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On 2nd April 2010, ITV launched its high-definition channel ITV1 HD which introduced an updated ITV1 logo. A week later on 9th April, the parent channel's presentation began using the new logo and made further additions to the ident set.

'Bubbles' ident.

17secBubbles ident

'Buildings' ident.

17secBuildings ident

The fourth of the new idents to air with this refresh, 'Dodgems' had its first airing before 'Britain's Got Talent' on Saturday 17th April 2010.

16secDodgems ident

'Fountains' ident.

17secFountains ident

'Garden' ident.

17secGarden ident

'Lanterns' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.

17secLanterns ident

'Market' ident.

20secMarket ident

'Pavement Art' ident.

22secPavement Art ident

'Snakes and Ladders' ident first shown on 11th April 2010.

17secSnakes and Ladders ident

'Sunflowers' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.

17secSunflowers ident

'Urban Basketball' ident.

19secBasketball ident

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