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ITV1 : 2010 Idents

ITV1 : 2010 Idents

On 2nd April 2010, ITV launched its high-definition channel ITV1 HD which introduced an updated ITV1 logo. A week later on 9th April, the parent channel's presentation began using the new logo and made further additions to the ident set.

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'Bubbles' ident.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Bubbles ident' 17sec4580 ViewsBubbles ident


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'Buildings' ident.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Buildings ident' 17sec2600 ViewsBuildings ident


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The fourth of the new idents to air with this refresh, 'Dodgems' had its first airing before 'Britain's Got Talent' on Saturday 17th April 2010.Ident / Day to Day / 2010
Posted on 17th April 2010

 Save Video  Watch 'Dodgems ident' 15sec3218 ViewsDodgems ident


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'Fountains' ident.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Fountains ident' 16sec2384 ViewsFountains ident


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'Garden' ident.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Garden ident' 16sec2176 ViewsGarden ident


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'Lanterns' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Lanterns ident' 16sec2909 ViewsLanterns ident


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'Market' ident.Ident / Day to Day / 2010
Posted on 9th April 2010
Updated on 17th April 2010

 Save Video  Watch 'Market ident' 19sec2473 ViewsMarket ident


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'Pavement Art' ident.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Pavement Art ident' 21sec2313 ViewsPavement Art ident


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'Snakes and Ladders' ident first shown on 11th April 2010.Ident / Day to Day / 2010
Posted on 11th April 2010

 Save Video  Watch 'Snakes and Ladders ident' 16sec2730 ViewsSnakes and Ladders ident


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'Sunflowers' ident. This is one of four new idents introduced in this refresh, with its first airing on 9th April 2010.Ident / Day to Day / 2010
Posted on 10th April 2010

 Save Video  Watch 'Sunflowers ident' 16sec2603 ViewsSunflowers ident


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'Urban Basketball' ident.Ident / Day to Day / 2010
Posted on 9th April 2010

 Save Video  Watch 'Basketball ident' 18sec2410 ViewsBasketball ident