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From 5.45am on Monday 1st July, Channel 4 re-named itself 'Channel 4th' to urge people to vote in the General Election. The phrase 'Be Lazy. Just Vote' was added to a modified '4th' DOG in the corner of the screen, as well as appearing in short promos - examples of which are below.

Signed version of the '4th' ident.

Promo for Channel 4's coverage of the General Election on Thursday 4th July.

Short promo reminding people to vote on 4th July. 'Be Lazy. Just Vote' featuring 'The Great British Bake Off'.

Be Lazy. Just Vote' featuring 'The IT Crowd'.

Be Lazy. Just Vote' featuring 'Friday Night Dinner'.

Be Lazy. Just Vote' featuring 'Taskmaster'.

Be Lazy. Just Vote' featuring 'Come Dine With Me'.