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Channel 4 has an oddity whereby a regular ident can be used to promote another programme, such that the following programme has to be introduced (with any regulatory content warnings) over an animation with its title.

A selection of end-boards from the channel's trailers.

A full trailer - here for 'Celebrity Gogglebox' - showing an example end-board animation.

An alternative style where the information is confined to a side panel.

A pointer for two programmes.

A pointer for three programmes.

A pointer to films on More4 and Film4.

At the start of the day's programme - usually around 6am - Channel 4 shows a pointer to the evening's highlights, followed by an animated filler.

A second example of a morning menu with filler, but in different colours.

In-programme pointers to the following programme.

Two end-credit promo designs - the lower third and the side panels.

Animation shown when programmes aren't available in certain broadcast markets.

Video courtesy of James Robinson

'Sick of everything feeling the same? Stream altogether different shows on Channel 4.'

The latest promotional campaign from 4creative launched on Friday 16th June 2023 to promote the huge selection of content commissioned especially for British audiences on Channel 4's streaming platform.