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Home > C4 > Channel 4 > 2017- >
Channel 4 : Special Presentation (7)
'It's a Sin'

On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
Channel 4Channel 4
At 5.50am, the first ident of the day - the 'art gallery'-style promo from 1987.
Channel 4Channel 4
Back to Christmas 1985 for the third ident.
Channel 4Channel 4
The fourth ident was from a 1986 promo.
Channel 4Channel 4
Autumn 1985 was the promo for the fifth ident.
Channel 4Channel 4
Nothing like a summer promo for an ident in January.
Channel 4Channel 4
The last of the promo-based idents was from 1984.
Channel 4Channel 4
The second ident of the day was the original blocks logo, but with added zoom. This is naturally the ident that also introduced the main event at 9pm.
Channel 4Channel 4
Throughout the day, this 80s-style menu was shown with suitably 80s-style voiceovers.
Channel 4Channel 4
At 11.55am and 7pm, it's back in time to the original clock before Channel 4 News.
Channel 4Channel 4
And back to the current day, a next pointer, but with the original Channel 4 logo.
Live Cricket on 4
Channel 4Channel 4
A new ident for the return of live test cricket to Channel 4.