'It's a Sin'
On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
At 5.50am, the first ident of the day - the 'art gallery'-style promo from 1987.
HD23sec'It's a Sin' ident (1)
Back to Christmas 1985 for the third ident.
HD23sec'It's a Sin' ident (3)
The fourth ident was from a 1986 promo.
HD23sec'It's a Sin' ident (4)
Autumn 1985 was the promo for the fifth ident.
HD23sec'It's a Sin' ident (5)
Nothing like a summer promo for an ident in January.
HD23sec'It's a Sin' ident (6)
The last of the promo-based idents was from 1984.
HD23sec'It's a Sin' ident (7)
The second ident of the day was the original blocks logo, but with added zoom. This is naturally the ident that also introduced the main event at 9pm.
HD23sec'It's a Sin' ident (2)
Throughout the day, this 80s-style menu was shown with suitably 80s-style voiceovers.
HD25sec'It's a Sin' menu
At 11.55am and 7pm, it's back in time to the original clock before Channel 4 News.
HD23sec'It's a Sin' clock
And back to the current day, a next pointer, but with the original Channel 4 logo.
HD15sec'It's a Sin' next
Live Cricket on 4
A new ident for the return of live test cricket to Channel 4.
It was announced on Friday 9th April 2021 that HRH Prince Philip, Duke of Edinburgh had died. Channel 4 used this special ident for the announcement, and for the minute's silence at the funeral on Saturday 17th April.
The announcement played before Channel 4 News' coverage of the minute's silence.
HD23secBlack blocks ident
'Eid al-Fitr' - 'The Festival of Breaking the Fast'
Originally shown in May 2021, the ident returned in both 2022 and 2023.
'Eid Mubarak' ident.
The first video has clean audio, the second is a full 30' playout.
HD23secEid Mubarak ident
HD33secEid Mubarak ident (Full)
Celebrating Pride month throughout June 2021.
An updated Pride ident for 2021 with the colours of the Progress Pride flag.
Summer of Rugby 2021
Pointer for 'Summer of Rugby' matches.
HD13secSummer of Rugby pointer
Sunday 11th July 2021
As England played Italy in the final of the Euro2020 championship, Channel 4 spared a thought to viewers in the other nations of the UK.
HD39secEuro2020 Kickabout ident
On Friday 23rd July 2021, Channel 4 launched its latest brand campaign to highlight what makes it distinct from other broadcasters. The main promotional film is a compilation of its most popular shows, reflecting the diversity of the UK. The tagline 'Altogether Different' has also been added to idents introducing selected programmes.
The main promo for the 'Altogether Different' campaign.
HD63secAltogether Different promo (1)
A later promo for the campaign from October 2021.
HD23secAltogether Different promo (2)
Hilltops (Altogether Different) ident shown before the finale of 'Bake Off: The Professionals 2021' on Tuesday 27th July.
HD24secHilltops (Altogether Different) ident
Wheelchair Racers (Altogether Different) ident.
HD32secWheelchair Racers (Altogether Different) ident
A rather tongue-in-cheek announcement for the film 'The Book Club' later in the evening in this Kickabout (Altogether Different) ident.
HD35secKickabout (Altogether Different) ident
White Cliffs (Altogether Different) ident.
HD34secWhite Cliffs (Altogether Different) ident
A later variant of the Hilltops ident where the tagline has been moved to the top left by the Channel 4 logo.
HD24secHilltops (Altogether Different) ident (v2)
A variant of the Wheelchair Racers ident with the same change.
HD24secWheelchair Racers (Altogether Different) ident (v2)
Into November 2021 and you have been classified 'W for Weird' in the latest 'Altogether Different' promo.
HD103secAltogether Different promo (W for Weird)
'We The 15'
On Thursday 19th August 2021, the International Paralympic Committee and the International Disability Alliance began a decade-long drive to improve the lives of people living with disability - a total of 1.2 billion people that constitute 15% of the global population. Channel 4, who along with NBC have produced a special film for the launch which is to be shown at the opening and closing ceremonies of the 2020 Tokyo Paralympic Games, marked the day with idents 15% covered with purple (the international colour of disability).
'We The 15' ident (Hilltops)
HD42sec'We The 15' ident (Hilltops)
'We The 15' ident (Kickabout)
HD47sec'We The 15' ident (Kickabout)
'We The 15' ident (Wheelchair Racers)
HD47sec'We The 15' ident (Wheelchair Racers)
Great British Bake Off (2021)
Teaser promos advertising the upcoming series in September 2021.
Coconut slice GBBO promo.
HD23secGBBO promo (Coconut Slice)
Victoria sponge GBBO promo.
HD13secGBBO promo (Victoria Sponge)
Battenberg GBBO promo.
HD13secGBBO promo (Battenberg)
Bunt Cake GBBO promo.
HD13secGBBO promo (Bunt Cake)
French Fancy GBBO promo.
HD13secGBBO promo (French Fancy)
Millefeuille GBBO promo.
HD13secGBBO promo (Millefeuille)
The promotional trailer for 'Climate Matters' - a collection of programmes offering a unique and sometimes irreverent look at the climate crisis affecting us all, to be broadcast ahead of the 26th UN Climate Change Conference in November 2021.
HD43secClimate Matters promo