'It's a Sin'
On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
At 5.50am, the first ident of the day - the 'art gallery'-style promo from 1987.
The second ident of the day was the original blocks logo, but with added zoom. This is naturally the ident that also introduced the main event at 9pm.
Throughout the day, this 80s-style menu was shown with suitably 80s-style voiceovers.
At 11.55am and 7pm, it's back in time to the original clock before Channel 4 News.
And back to the current day, a next pointer, but with the original Channel 4 logo.
Live Cricket on 4
It was announced on Friday 9th April 2021 that HRH Prince Philip, Duke of Edinburgh had died. Channel 4 used this special ident for the announcement, and for the minute's silence at the funeral on Saturday 17th April.
The announcement played before Channel 4 News' coverage of the minute's silence.
'Eid al-Fitr' - 'The Festival of Breaking the Fast'
Wednesday 12th May 2021 - Thursday 13th May 2021
Wednesday 12th May 2021 - Thursday 13th May 2021
'Eid Mubarak' ident.
This is an edited video using clean audio from another source added to the broadcast ident.
This is an edited video using clean audio from another source added to the broadcast ident.
Pride 2021
Celebrating Pride month throughout June 2021.
Celebrating Pride month throughout June 2021.
Summer of Rugby 2021
Euro2020 Final
Sunday 11th July 2021
Sunday 11th July 2021
As England played Italy in the final of the Euro2020 championship, Channel 4 spared a thought to viewers in the other nations of the UK.
Altogether Different
On Friday 23rd July 2021, Channel 4 launched its latest brand campaign to highlight what makes it distinct from other broadcasters. The main promotional film is a compilation of its most popular shows, reflecting the diversity of the UK. The tagline 'Altogether Different' has also been added to idents introducing selected programmes.
On Friday 23rd July 2021, Channel 4 launched its latest brand campaign to highlight what makes it distinct from other broadcasters. The main promotional film is a compilation of its most popular shows, reflecting the diversity of the UK. The tagline 'Altogether Different' has also been added to idents introducing selected programmes.
Hilltops (Altogether Different) ident shown before the finale of 'Bake Off: The Professionals 2021' on Tuesday 27th July.
A rather tongue-in-cheek announcement for the film 'The Book Club' later in the evening in this Kickabout (Altogether Different) ident.
A later variant of the Hilltops ident where the tagline has been moved to the top left by the Channel 4 logo.
A variant of the Wheelchair Racers ident with the same change.
'We The 15'
On Thursday 19th August 2021, the International Paralympic Committee and the International Disability Alliance began a decade-long drive to improve the lives of people living with disability - a total of 1.2 billion people that constitute 15% of the global population. Channel 4, who along with NBC have produced a special film for the launch which is to be shown at the opening and closing ceremonies of the 2020 Tokyo Paralympic Games, marked the day with idents 15% covered with purple (the international colour of disability).
On Thursday 19th August 2021, the International Paralympic Committee and the International Disability Alliance began a decade-long drive to improve the lives of people living with disability - a total of 1.2 billion people that constitute 15% of the global population. Channel 4, who along with NBC have produced a special film for the launch which is to be shown at the opening and closing ceremonies of the 2020 Tokyo Paralympic Games, marked the day with idents 15% covered with purple (the international colour of disability).
Great British Bake Off (2021)
Teaser promos advertising the upcoming series in September 2021.
Teaser promos advertising the upcoming series in September 2021.
