On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
Wednesday 12th May 2021 - Thursday 13th May 2021
This is an edited video using clean audio from another source added to the broadcast ident.
Celebrating Pride month throughout June 2021.
Sunday 11th July 2021
On Friday 23rd July 2021, Channel 4 launched its latest brand campaign to highlight what makes it distinct from other broadcasters. The main promotional film is a compilation of its most popular shows, reflecting the diversity of the UK. The tagline 'Altogether Different' has also been added to idents introducing selected programmes.