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Channel 4 : Special Presentation (7)
'It's a Sin'

On Friday 22nd January 2021, Channel 4 heavily promoted its new 80s drama 'It's a Sin' by theming its presentation in the style of the day. Unsurprisingly the familiar 'blocks' ident returned, but so did themed promo stings - virtually unseen today - though this time used as idents. The original clock made appearances for the day's two news bulletins, as did an 80s menu. Current presentation elements including the break bumpers, in-programme pointers and nexts used the colours of the original logo.
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At 5.50am, the first ident of the day - the 'art gallery'-style promo from 1987.
Channel 4Channel 4
Back to Christmas 1985 for the third ident.
Channel 4Channel 4
The fourth ident was from a 1986 promo.
Channel 4Channel 4
Autumn 1985 was the promo for the fifth ident.
Channel 4Channel 4
Nothing like a summer promo for an ident in January.
Channel 4Channel 4
The last of the promo-based idents was from 1984.
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The second ident of the day was the original blocks logo, but with added zoom. This is naturally the ident that also introduced the main event at 9pm.
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Throughout the day, this 80s-style menu was shown with suitably 80s-style voiceovers.
Channel 4Channel 4
At 11.55am and 7pm, it's back in time to the original clock before Channel 4 News.
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And back to the current day, a next pointer, but with the original Channel 4 logo.
Live Cricket on 4
Channel 4Channel 4
A new ident for the return of live test cricket to Channel 4.
It was announced on Friday 9th April 2021 that HRH Prince Philip, Duke of Edinburgh had died. Channel 4 used this special ident for the announcement, and for the minute's silence at the funeral on Saturday 17th April.
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The announcement played before Channel 4 News' coverage of the minute's silence.
'Eid al-Fitr' - 'The Festival of Breaking the Fast'

Wednesday 12th May 2021 - Thursday 13th May 2021
Channel 4Channel 4
'Eid Mubarak' ident.

This is an edited video using clean audio from another source added to the broadcast ident.
Pride 2021

Celebrating Pride month throughout June 2021.
Channel 4Channel 4
An updated Pride ident for 2021 with the colours of the Progress Pride flag.
Summer of Rugby 2021
Channel 4Channel 4
Pointer for 'Summer of Rugby' matches.
Euro2020 Final
Sunday 11th July 2021
Channel 4Channel 4
As England played Italy in the final of the Euro2020 championship, Channel 4 spared a thought to viewers in the other nations of the UK.
Altogether Different

On Friday 23rd July 2021, Channel 4 launched its latest brand campaign to highlight what makes it distinct from other broadcasters. The main promotional film is a compilation of its most popular shows, reflecting the diversity of the UK. The tagline 'Altogether Different' has also been added to idents introducing selected programmes.
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The main promo for the 'Altogether Different' campaign.
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Hilltops ident (Altogether Different) shown before the finale of 'Bake Off: The Professionals 2021' on Tuesday 27th July.