At 8pm on Tuesday 31st October - just two days before the channel's 35th anniversary - the Channel 4 'Giant' rose up. Since September 2015 the channel's idents have explored the famous blocks' origins and discovery. Now, those same blocks have been regrouped into a towering silver giant that strides and booms its way across the UK.
The Giant takes part in a kickabout in a street with a group of kids, until one misdirected kick of the ball smashes a window, and it races off.
Competing against a group of wheelchair racers is too much for the Giant as it just can't stand the pace. Literally.
Celebrating the diversity of cultures in Britain as the Giant arrives at the White Cliffs of Dover.
As a broadcaster, Channel 4 caters for many different tastes, some of which may not appeal to all. As the Giant shouts from the hilltops, this becomes apparent...