In December 2004, Channel 4 launched a completely new look on-air with idents that in the main present everyday views, but with the '4' logo incorporated briefly as all the elements merge and then part.
The first ident is set on a bowling green.
For 1st April 2011, Channel 4 broadcast a number of their idents edited to remove the '4' logo.
A Dubai skyline with building construction.
Block of flats.
Bales of hay burning in a field.
A typical city street market.
Fourth plinth in Trafalgar Square.
Yellow taxi cab.