In December 2004, Channel 4 launched a completely new look on-air with idents that in the main present everyday views, but with the '4' logo incorporated briefly as all the elements merge and then part.
For 1st April 2011, Channel 4 broadcast a number of their idents edited to remove the '4' logo.
|29sec||2697 Views||Diner (April Fool) ident|
A typical city street market.
|10sec||3360 Views||Market ident|
|11sec||1910 Views||Market ident (Announcerless)|