February 2007 saw the launch of the third generation of BBC2's idents based on the familiar '2' symbol. The theme is looking at the world through the logo. Many of the idents have variations - here, as the stencil is removed from the top of the cappuccino, you see sugar cubes dropping into the coffee.
  | 27sec | 3387 Views | Cappuccino ident (1) |
Whereas in this version, you see a spoon scooping the froth from the top of the coffee.
| | 26sec | 2742 Views | Cappuccino ident (2) |
A series of idents has been created around a chase sequence. In the first, a man is seeing being pursued through a wood at night. To escape, he hides in a 2-shaped hole in the ground.
| | 22sec | 2179 Views | Chase ident (1) |
The second sees the man escaping through a 2-shaped hole in a rock wall.
| | 22sec | 2112 Views | Chase ident (2) |
Similar location and action as the second, but the third is set at night.
| | 18sec | 1675 Views | Chase ident (3) |
In the fourth ident, the man escapes by fleeing through another 2-shaped hole and hiding.
| | 15sec | 1958 Views | Chase ident (4) |
A simple scene - driving along a busy road whilst watching the reflection in a wing mirror. A version with an alternative soundtrack also airs.
| | 19sec | 2116 Views | Mirror ident (1) | |
| | 20sec | 1808 Views | Mirror ident (2) |
Looking up at the passing sky through what at first appears to be a standard car sunroof.
| | 17sec | 1724 Views | Sunroof ident |
Another series of idents shows different views from the unzipped opening of a tent flap. Here a view across more tents on a camp site.
| | 17sec | 1612 Views | Tent ident (1) |
In this ident, we see a seascape composed of waves crashing through a 2-shaped hole in a wooden groyne.
| | 18sec | 1567 Views | Seascape ident |
An interesting contrast - a Victorian zoetrope used to view a futuristic city with flying vehicles.
| | 17sec | 2159 Views | Zoetrope ident |
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