4Music is a music channel from Channel 4. Having launched out of the ashes of The Hits, 4Music programming began at 7pm on August 15th 2008 after a full day of promos.
Idents Set One - used from launch.
Lift Idents - used from launch.
A series of idents is set in a lift where unusual things happen - but they don't seem to bother the lead characters. The first is just two guys riding the lift when it stops at a tennis match.
In the second, two soldiers are attacked by a helicopter firing at them.
A nun joins a guy in the third ident, strips off and leaves the lift at a club.
Two American footballers clash heads then hit the field in this lift ident.
