As analogue television transmissions come to an end in the UK with the switchover to digital television in Northern Ireland on 24th October 2012, UTV has refreshed its presentation with new idents, a new jingle, and a new strapline - 'Part of U'.
Landscapes are very much the theme of the idents on-air from 12th October, whilst the 3D 'glass' logo animation introduced with the new-look of 2nd January 2011 has been retained - but only in pale blue.
Ballintoy, County Antrim ident.
| ||15sec||1014 Views||Ballintoy ident|
Ballybogy, County Antrim ident.
| ||17sec||481 Views||Ballybogy ident|
Ballygalley, County Antrim ident.
| ||11sec||144 Views||Ballygalley ident|
Ballypatrick Forest, County Antrim ident.
| ||13sec||383 Views||Ballypatrick Forest ident|
Binevenagh, County Londonderry ident.
| ||8sec||102 Views||Binevenagh ident|
Blackskull, County Down ident.
| ||14sec||296 Views||Blackskull ident|
Carnlough, County Antrim ident.
| ||15sec||176 Views||Carnlough ident|
Carnlough Harbour, County Antrim ident.
| ||16sec||152 Views||Carnlough Harbour ident|
Castle Caulfield, County Tyrone ident.
| ||17sec||283 Views||Castle Caulfield ident|
Cushendall, County Antrim ident.
| ||22sec||268 Views||Cushendall ident|
Donagcloney, County Down ident.
| ||16sec||305 Views||Donaghcloney ident|
Dundrum, County Down ident.
| ||18sec||235 Views||Dundrum ident|
Hillsborough Lake, County Down ident.
| ||17sec||275 Views||Hillsborough Lake ident|
Legananny Dolmen, County Down ident.
| ||16sec||190 Views||Legananny Dolmen ident|
Lurgan Park, County Armagh ident (1)
| ||14sec||227 Views||Lurgan Park ident (1)|
Lurgan Park, County Armagh ident (2)
| ||12sec||208 Views||Lurgan Park ident (2)|
Moira, County Down ident.
| ||18sec||182 Views||Moira ident|
Mussenden Temple, Downhill Beach ident.
| ||11sec||90 Views||Mussenden Temple ident|
Newcastle, County Down ident.
| ||17sec||251 Views||Newcastle ident|
Oxford Island, Lough Neagh ident.
| ||13sec||201 Views||Oxford Island ident|
Peatlands Park, Dungannon, County Tyrone ident (1)
| ||14sec||189 Views||Peatlands Park ident (1)|
Peatlands Park, Dungannon, County Tyrone ident (2)
| ||17sec||206 Views||Peatlands Park ident (2)|
Portballintrae, County Antrim ident.
| ||16sec||170 Views||Portballintrae ident|
Portrush, County Antrim ident.
| ||12sec||187 Views||Portrush ident|
Slieve Croob, County Down ident.
| ||22sec||230 Views||Slieve Croob ident|
Strangford, Country Down ident.
| ||14sec||216 Views||Strangford ident|
Waterfoot, County Antrim ident (1)
| ||11sec||149 Views||Waterfoot ident (1)|
Waterfoot, County Antrim ident (2)
| ||8sec||141 Views||Waterfoot ident (2)|
White Rocks Beach, Portrush, County Antrim ident.
| ||11sec||395 Views||White Rocks Beach ident|
Used to introduce the new 'Milk Tray' advert shown during a commercial break in 'The X Factor' on 8th October 2016, this ident is interesting as it comes just prior to the expected refresh of UTV's presentation in the ITV style. The most obvious indications of the changes to come are the placement of the UTV logo to the left and, of course, the ITV ident music.
| ||11sec||417 Views||Studio Light ident|