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UTV : 2012 Idents

UTV : 2012 Idents

As analogue television transmissions come to an end in the UK with the switchover to digital television in Northern Ireland on 24th October 2012, UTV has refreshed its presentation with new idents, a new jingle, and a new strapline - 'Part of U'.

Landscapes are very much the theme of the idents on-air from 12th October, whilst the 3D 'glass' logo animation introduced with the new-look of 2nd January 2011 has been retained - but only in pale blue.

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Ballintoy, County Antrim ident.Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Ballintoy ident' 15sec1020 ViewsBallintoy ident


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Ballybogy, County Antrim ident.Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Ballybogy ident' 17sec486 ViewsBallybogy ident


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Ballygalley, County Antrim ident.Ident / Day to Day / 2015
Posted on 7th January 2016

 Save Video  Watch 'Ballygalley ident' 11sec146 ViewsBallygalley ident


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Ballypatrick Forest, County Antrim ident.Ident / Day to Day / 2012
Posted on 28th November 2012

 Save Video  Watch 'Ballypatrick Forest ident' 13sec386 ViewsBallypatrick Forest ident


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Binevenagh, County Londonderry ident.Ident / Day to Day / 2015
Posted on 7th January 2016

 Save Video  Watch 'Binevenagh ident' 8sec104 ViewsBinevenagh ident


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Blackskull, County Down ident.Ident / Day to Day / 2012
Posted on 10th November 2012

 Save Video  Watch 'Blackskull ident' 14sec297 ViewsBlackskull ident


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Carnlough, County Antrim ident.Ident / Day to Day / 2015
Posted on 16th August 2015

 Save Video  Watch 'Carnlough ident' 15sec178 ViewsCarnlough ident


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Carnlough Harbour, County Antrim ident.Ident / Day to Day / 2015
Posted on 22nd January 2016

 Save Video  Watch 'Carnlough Harbour ident' 16sec153 ViewsCarnlough Harbour ident


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Castle Caulfield, County Tyrone ident.Ident / Day to Day / 2012
Posted on 10th November 2012

 Save Video  Watch 'Castle Caulfield ident' 17sec285 ViewsCastle Caulfield ident


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Cushendall, County Antrim ident.Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Cushendall ident' 22sec269 ViewsCushendall ident


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Donagcloney, County Down ident.Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'Donaghcloney ident' 16sec309 ViewsDonaghcloney ident


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Dundrum, County Down ident.Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'Dundrum ident' 18sec236 ViewsDundrum ident


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Hillsborough Lake, County Down ident.Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'Hillsborough Lake ident' 17sec276 ViewsHillsborough Lake ident


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Legananny Dolmen, County Down ident.Ident / Day to Day / 2013
Posted on 30th November 2013

 Save Video  Watch 'Legananny Dolmen ident' 16sec193 ViewsLegananny Dolmen ident


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Lurgan Park, County Armagh ident (1)Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Lurgan Park ident (1)' 14sec229 ViewsLurgan Park ident (1)


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Lurgan Park, County Armagh ident (2)Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Lurgan Park ident (2)' 12sec211 ViewsLurgan Park ident (2)


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Moira, County Down ident.Ident / Day to Day / 2012
Posted on 10th November 2012

 Save Video  Watch 'Moira ident' 18sec183 ViewsMoira ident


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Mussenden Temple, Downhill Beach ident.Ident / Day to Day / 2015
Posted on 7th January 2016

 Save Video  Watch 'Mussenden Temple ident' 11sec92 ViewsMussenden Temple ident


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Newcastle, County Down ident.Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'Newcastle ident' 17sec253 ViewsNewcastle ident


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Oxford Island, Lough Neagh ident.Ident / Day to Day / 2012
Posted on 7th November 2012

 Save Video  Watch 'Oxford Island ident' 13sec203 ViewsOxford Island ident


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Peatlands Park, Dungannon, County Tyrone ident (1)Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'Peatlands Park ident (1)' 14sec190 ViewsPeatlands Park ident (1)


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Peatlands Park, Dungannon, County Tyrone ident (2)Ident / Day to Day / 2012
Posted on 7th November 2012

 Save Video  Watch 'Peatlands Park ident (2)' 17sec208 ViewsPeatlands Park ident (2)


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Portballintrae, County Antrim ident.Ident / Day to Day / 2012
Posted on 7th November 2012

 Save Video  Watch 'Portballintrae ident' 16sec172 ViewsPortballintrae ident


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Portrush, County Antrim ident.Ident / Day to Day / 2015
Posted on 7th January 2016

 Save Video  Watch 'Portrush ident' 12sec188 ViewsPortrush ident


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Slieve Croob, County Down ident.Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Slieve Croob ident' 22sec231 ViewsSlieve Croob ident


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Strangford, Country Down ident.Ident / Day to Day / 2012
Posted on 3rd November 2012

 Save Video  Watch 'Strangford ident' 14sec220 ViewsStrangford ident


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Waterfoot, County Antrim ident (1)Ident / Day to Day / 2015
Posted on 18th August 2015

 Save Video  Watch 'Waterfoot ident (1)' 11sec150 ViewsWaterfoot ident (1)


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Waterfoot, County Antrim ident (2)Ident / Day to Day / 2015
Posted on 22nd January 2016

 Save Video  Watch 'Waterfoot ident (2)' 8sec142 ViewsWaterfoot ident (2)


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White Rocks Beach, Portrush, County Antrim ident.Ident / Day to Day / 2012
Posted on 20th October 2012

 Save Video  Watch 'White Rocks Beach ident' 11sec397 ViewsWhite Rocks Beach ident




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Used to introduce the new 'Milk Tray' advert shown during a commercial break in 'The X Factor' on 8th October 2016, this ident is interesting as it comes just prior to the expected refresh of UTV's presentation in the ITV style. The most obvious indications of the changes to come are the placement of the UTV logo to the left and, of course, the ITV ident music.Ident / Special / 2016
Posted on 8th October 2016

 Save Video  Watch 'Studio Light ident'  HD 11sec423 ViewsStudio Light ident