From 1st January 2019, ITV launched its new on-screen identity project across the main ITV channel. Every week new idents are to be be showcased, with a different interpretation of the ITV logo created by a wide range of British artists. The project aims to reflect the ongoing commitment at ITV to creativity, giving a platform to UK talent and giving a unique and inspiring new look each week of the year.
Isabel + Helen
Adam Nathaniel Furman
These idents returned on Monday 6th January 2020, first introducing the lunchtime news bulletin at 1.30pm.