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Food Network : 2015 Idents

Food Network : 2015 Idents

Entertainment with Food at its Heart

Food Network launched its brand new on-screen presentation on Tuesday 31st March 2015.

"We wanted to create a new look that is bright, fun, exciting and mouth watering.

The concept is that being around food is a great means of self-expression and the food that we create expresses who we aspire to be. We have created characters who are passionate and creative about what they do (artist, scientist, martial artist, conductor, dancer). They go from ordinary to extraordinary in our idents which gives us an insight into their personalities. They represent that Food Network is entertainment with food at it's heart.

The idents were shot over 4 days in 4 different locations, all in real kitchens. And the whole refresh was turned around in 6 weeks."

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Artist ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Artist ident (Short)' 17sec276 ViewsAdd a commentArtist ident (Short)
 Save Video  Watch 'Artist ident (Long)' 26sec205 ViewsAdd a commentArtist ident (Long)


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Dancer ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Dancer ident (Short)' 12sec132 ViewsAdd a commentDancer ident (Short)
 Save Video  Watch 'Dancer ident (Long) (1)' 22sec105 ViewsAdd a commentDancer ident (Long) (1)
 Save Video  Watch 'Dancer ident (Long) (2)' 22sec96 ViewsAdd a commentDancer ident (Long) (2)
 Save Video  Watch 'Dancer ident (Full)' 32sec152 ViewsAdd a commentDancer ident (Full)


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Conductor ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Conductor ident (Short)' 12sec129 ViewsAdd a commentConductor ident (Short)
 Save Video  Watch 'Conductor ident (Long)' 17sec88 ViewsAdd a commentConductor ident (Long)
 Save Video  Watch 'Conductor ident (Full)' 32sec151 ViewsAdd a commentConductor ident (Full)


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Scientist ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Scientist ident (Short)' 10sec103 ViewsAdd a commentScientist ident (Short)
 Save Video  Watch 'Scientist ident (Long) (1)' 22sec82 ViewsAdd a commentScientist ident (Long) (1)
 Save Video  Watch 'Scientist ident (Long) (2)' 22sec110 ViewsAdd a commentScientist ident (Long) (2)


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Boxer ident.Ident / Day to Day / 2015
Posted on 5th April 2015
Updated on 6th April 2015

 Save Video  Watch 'Boxer ident (Short)' 12sec106 ViewsAdd a commentBoxer ident (Short)
 Save Video  Watch 'Boxer ident (Long)' 22sec88 ViewsAdd a commentBoxer ident (Long)
 Save Video  Watch 'Boxer ident (Full)' 32sec114 ViewsAdd a commentBoxer ident (Full)