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Food Network : 2015 Idents

Food Network : 2015 Idents

Entertainment with Food at its Heart

Food Network launched its brand new on-screen presentation on Tuesday 31st March 2015.

"We wanted to create a new look that is bright, fun, exciting and mouth watering.

The concept is that being around food is a great means of self-expression and the food that we create expresses who we aspire to be. We have created characters who are passionate and creative about what they do (artist, scientist, martial artist, conductor, dancer). They go from ordinary to extraordinary in our idents which gives us an insight into their personalities. They represent that Food Network is entertainment with food at it's heart.

The idents were shot over 4 days in 4 different locations, all in real kitchens. And the whole refresh was turned around in 6 weeks."

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Artist ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Artist ident (Short)' 17sec285 ViewsArtist ident (Short)
 Save Video  Watch 'Artist ident (Long)' 26sec212 ViewsArtist ident (Long)


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Dancer ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Dancer ident (Short)' 12sec136 ViewsDancer ident (Short)
 Save Video  Watch 'Dancer ident (Long) (1)' 22sec109 ViewsDancer ident (Long) (1)
 Save Video  Watch 'Dancer ident (Long) (2)' 22sec101 ViewsDancer ident (Long) (2)
 Save Video  Watch 'Dancer ident (Full)' 32sec159 ViewsDancer ident (Full)


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Conductor ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Conductor ident (Short)' 12sec140 ViewsConductor ident (Short)
 Save Video  Watch 'Conductor ident (Long)' 17sec96 ViewsConductor ident (Long)
 Save Video  Watch 'Conductor ident (Full)' 32sec158 ViewsConductor ident (Full)


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Scientist ident.Ident / Day to Day / 2015
Posted on 5th April 2015

 Save Video  Watch 'Scientist ident (Short)' 10sec108 ViewsScientist ident (Short)
 Save Video  Watch 'Scientist ident (Long) (1)' 22sec86 ViewsScientist ident (Long) (1)
 Save Video  Watch 'Scientist ident (Long) (2)' 22sec114 ViewsScientist ident (Long) (2)


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Boxer ident.Ident / Day to Day / 2015
Posted on 5th April 2015
Updated on 6th April 2015

 Save Video  Watch 'Boxer ident (Short)' 12sec111 ViewsBoxer ident (Short)
 Save Video  Watch 'Boxer ident (Long)' 22sec92 ViewsBoxer ident (Long)
 Save Video  Watch 'Boxer ident (Full)' 32sec118 ViewsBoxer ident (Full)