On 2nd January 2011, UTV refreshed its on-air look with new idents and a 3D glass-effect logo for use on trailers and associated presentation. In June 2011, UTV announced an open competition for the public to send in their own films which could be chosen to become the latest 'U-dents'.
Climb ident - Mourne Mountains
| ||23sec||855 Views||Climb ident|
Cycle ident - Island Hill, County Down.
| ||14sec||416 Views||Cycle ident|
Flock ident - River Lagan, Belfast.
| ||18sec||432 Views||Flock ident|
Kayak ident - Whitehead.
| ||10sec||315 Views||Kayak ident|
Light ident - Islandmagee, County Antrim.
| ||12sec||301 Views||Light ident|
Rest ident - Whiteabbey, County Antrim.
| ||18sec||171 Views||Rest ident|
Row ident - River Lagan, Belfast.
| ||17sec||273 Views||Row ident|
Shine ident - St John's Point Lighthouse, County Down. The junction this ident was part of was played out without sound in error.
| ||16sec||236 Views||Shine ident|
Stroll ident - Whitehead, Country Antrim.
| ||17sec||363 Views||Stroll ident|
Study ident - Queen's University, Belfast.
| ||16sec||306 Views||Study ident|
Travel ident - Islandmagee, Country Antrim.
| ||18sec||250 Views||Travel ident|
Walk ident - Scrabo Tower, County Down.
| ||19sec||189 Views||Walk ident|
Sunset at Portstewart ident
| ||10sec||162 Views||Sunset ident|
Inch Abbey, Downpatrick ident.
| ||15sec||255 Views||Inch Abbey, Downpatrick ident|
Freeze ident - Hillsborough, County Down.
| ||17sec||350 Views||Freeze ident|
Slide ident - Ormeau Park, Belfast.
| ||16sec||296 Views||Slide ident|
Work ident - Broughshane, County Antrim.
| ||17sec||412 Views||Work ident|