On 2nd January 2011, UTV refreshed its on-air look with new idents and a 3D glass-effect logo for use on trailers and associated presentation. In June 2011, UTV announced an open competition for the public to send in their own films which could be chosen to become the latest 'U-dents'.
Climb ident - Mourne Mountains
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Cycle ident - Island Hill, County Down.
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Flock ident - River Lagan, Belfast.
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Kayak ident - Whitehead.
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Light ident - Islandmagee, County Antrim.
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Rest ident - Whiteabbey, County Antrim.
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Row ident - River Lagan, Belfast.
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Shine ident - St John's Point Lighthouse, County Down. The junction this ident was part of was played out without sound in error.
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Stroll ident - Whitehead, Country Antrim.
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Study ident - Queen's University, Belfast.
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Travel ident - Islandmagee, Country Antrim.
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Walk ident - Scrabo Tower, County Down.
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Sunset at Portstewart ident
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Inch Abbey, Downpatrick ident.
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Freeze ident - Hillsborough, County Down.
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Slide ident - Ormeau Park, Belfast.
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Work ident - Broughshane, County Antrim.
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