On 2nd January 2011, UTV refreshed its on-air look with new idents and a 3D glass-effect logo for use on trailers and associated presentation. In June 2011, UTV announced an open competition for the public to send in their own films which could be chosen to become the latest 'U-dents'.
Climb ident - Mourne Mountains
| ||23sec||849 Views||Climb ident|
Cycle ident - Island Hill, County Down.
| ||14sec||413 Views||Cycle ident|
Flock ident - River Lagan, Belfast.
| ||18sec||428 Views||Flock ident|
Kayak ident - Whitehead.
| ||10sec||311 Views||Kayak ident|
Light ident - Islandmagee, County Antrim.
| ||12sec||299 Views||Light ident|
Rest ident - Whiteabbey, County Antrim.
| ||18sec||170 Views||Rest ident|
Row ident - River Lagan, Belfast.
| ||17sec||270 Views||Row ident|
Shine ident - St John's Point Lighthouse, County Down. The junction this ident was part of was played out without sound in error.
| ||16sec||234 Views||Shine ident|
Stroll ident - Whitehead, Country Antrim.
| ||17sec||357 Views||Stroll ident|
Study ident - Queen's University, Belfast.
| ||16sec||303 Views||Study ident|
Travel ident - Islandmagee, Country Antrim.
| ||18sec||231 Views||Travel ident|
Walk ident - Scrabo Tower, County Down.
| ||19sec||188 Views||Walk ident|
Sunset at Portstewart ident
| ||10sec||160 Views||Sunset ident|
Inch Abbey, Downpatrick ident.
| ||15sec||252 Views||Inch Abbey, Downpatrick ident|
Freeze ident - Hillsborough, County Down.
| ||17sec||345 Views||Freeze ident|
Slide ident - Ormeau Park, Belfast.
| ||16sec||294 Views||Slide ident|
Work ident - Broughshane, County Antrim.
| ||17sec||395 Views||Work ident|