In April 2007, Sky's movie channels were reorganised and rebranded by genre and a stunning set of idents based on film projector beams created to promote the channels. Designed in-house by Sky Creative with Dunning Eley Jones, the designs were tweaked on 1st January 2010 to update the Sky Movies logo to be in-line with Sky's new corporate branding.

Short break bumpers based on the ident designs.

Between movies, longer holding animations are occasionally shown.