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Sky Movies : 2010 Presentation (1)
In April 2007, Sky's movie channels were reorganised and rebranded by genre and a stunning set of idents based on film projector beams created to promote the channels. Designed in-house by Sky Creative with Dunning Eley Jones, the designs were tweaked on 1st January 2010 to update the Sky Movies logo to be in-line with Sky's new corporate branding.
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'Sky Movies Action & Thriller' ident.
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'Sky Movies Classics' ident.
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'Sky Movies Comedy' ident.
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'Sky Movies Drama' ident.
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'Sky Movies Family' ident.
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'Sky Movies Indie' ident.
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'Sky Movies Modern Greats' ident.
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'Sky Movie Premiere' ident.
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'Sky Movies Sci-Fi & Horror' ident.
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'Sky Movies Screen 1' ident.
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'Sky Movies Screen 2' ident.
Short break bumpers based on the ident designs.
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'Sky Movies Classics' bumper.
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'Sky Movies Comedy' bumper.
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'Sky Movies Drama' bumper.
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'Sky Movie Family' bumper.
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'Sky Movies Indie' bumper.
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'Sky Movies Modern Greats' bumper.
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'Sky Movies Premiere' bumper.
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'Sky Movies Sci-Fi & Horror' bumper.
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'Sky Movies Screen 1' bumper.
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'Sky Movies Screen 2' bumper.
Between movies, longer holding animations are occasionally shown.
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'Sky Movies Action & Thriller' holding animation.