UTV : 2012 Idents
Studio Light ident

Used to introduce the new 'Milk Tray' advert shown during a commercial break in 'The X Factor' on 8th October 2016, this ident is interesting as it comes just prior to the expected refresh of UTV's presentation in the ITV style. The most obvious indications of the changes to come are the placement of the UTV logo to the left and, of course, the ITV ident music.