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Virgin 1 was launched on October 1st 2007 as Virgin Media's direct rival to BSkyB's Sky One. The channel's presentation was been updated in early 2008 with the idents and break bumpers all being replaced with three short stings featuring the Virgin 1 symbol.

Trailer graphics - some with themed end boards, for example the 'Terminator: Sarah Connor Chronicles' modified Virgin 1 symbol.

The end-credit promotions (left) and menus (right) share the same design.

In-programme pointers highlight upcoming programmes.