Virgin 1 was launched on October 1st 2007 as Virgin Media's direct rival to BSkyB's Sky One. The channel's idents and presentation feature all things red being attracted to a huge '1' formed from all the objects.
The first ident features a selection of the break bumpers that are used between programmes.
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Again, an ident composed from the break bumpers and ending with a towering '1' of red objects.
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Some of the idents don't feature the '1' - as in this one set in a car body repair workshop.
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