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Virgin 1 : 2007 Idents and Presentation
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Virgin 1 was launched on October 1st 2007 as Virgin Media's direct rival to BSkyB's Sky One. The channel's idents and presentation feature all things red being attracted to a huge '1' formed from all the objects.
The first ident features a selection of the break bumpers that are used between programmes.
Virgin 1
Virgin 1

11secIdent (1)
Again, an ident composed from the break bumpers and ending with a towering '1' of red objects.
Virgin 1
Virgin 1

11secIdent (2)
Red objects rolling along what suspiciously looks like 'Carlton Road'.
Virgin 1
Virgin 1

9secIdent (3)
The big red '1' next to the flats in 'Carlton Road'.
Virgin 1
Virgin 1

11secIdent (4)
Some of the idents don't feature the '1' - as in this one set in a car body repair workshop.
Virgin 1
Virgin 1

11secIdent (5)
Red objects piling up against a wall on a corner of a street.
Virgin 1
Virgin 1

9secIdent (6)
Break Bumpers
Break Bumpers
Virgin 1
Virgin 1

4secBreak bumper (Car)
3secBreak bumper (Headphones)
Break Bumpers
Virgin 1
Virgin 1

2secBreak bumper (Ketchup)
4secBreak bumper (Postbox)
Break Bumpers
Virgin 1
Virgin 1

4secBreak bumper (Stationery)
4secBreak bumper (Swings)
Break Bumpers
Virgin 1
Virgin 1

2secBreak bumper (Vegetables)
2secBreak bumper (Welly)
Miscellaneous Presentation
Trailer graphics.
Virgin 1
Virgin 1
'Now and Next' graphics.
Virgin 1
Virgin 1
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2008 Miscellaneous
2007 Idents
Christmas 2009