In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
|26sec||664 Views||Add a comment||Autumn Leaves ident|
|16sec||375 Views||Add a comment||Concert ident|
Drenched Dog ident.
|14sec||325 Views||Add a comment||Drenched Dog ident|
|18sec||238 Views||Add a comment||Exercise ident|
|27sec||277 Views||Add a comment||Flamingos ident|
No Guts No Glory ident.
|23sec||357 Views||Add a comment||No Guts No Glory ident|
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
|27sec||386 Views||Add a comment||Rhythmic Gymnastics ident|
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
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Newborn Baby ident.
|19sec||178 Views||Add a comment||Newborn Baby ident|
|19sec||170 Views||Add a comment||Swimmers ident|
|16sec||162 Views||Add a comment||Seesaw ident|
|14sec||207 Views||Add a comment||Welder ident|
|15sec||197 Views||Add a comment||Surfers ident|
Third set for Spring 2017
|20sec||251 Views||Add a comment||Bowling ident|
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
|26sec||208 Views||Add a comment||Florist ident|
On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.
|18sec||213 Views||Add a comment||Pigeons ident|
Windy Beach ident.
|23sec||143 Views||Add a comment||Windy Beach ident|
|18sec||80 Views||Add a comment||Lamb ident|
|12sec||111 Views||Add a comment||Hook-a-Duck ident|
Sun Cream ident. (This first aired early in March 2017)
|12sec||117 Views||Add a comment||Sun Cream ident|
Swimming Pool ident. (This first aired early in March 2017)
|18sec||231 Views||Add a comment||Swimming Pool ident|
Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.
|21sec||94 Views||Add a comment||Amazing Hats ident|
Urban Bees ident - another that made a brief appearance in early March 2017.
|22sec||108 Views||Add a comment||Urban Bees ident|