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UTV : 2016 Idents
All videos at a glance
In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
UTV
UTV

HD28secAutumn Leaves ident
Concert ident.
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UTV

HD18secConcert ident
Drenched Dog ident.
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UTV

HD16secDrenched Dog ident
Exercise ident.
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UTV

HD20secExercise ident
Flamingos ident.
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UTV

HD28secFlamingos ident
No Guts No Glory ident.
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UTV

HD23secNo Guts No Glory ident
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
UTV
UTV

HD29secRhythmic Gymnastics ident
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
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UTV

HD15secMums on the Run ident
Newborn Baby ident.
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UTV

HD24secNewborn Baby ident
Swimmers ident.

At 6am on Thursday 2nd April 2020, the UTV ident carried the announcement that for the duration of the Covid-19 health crisis, continuity would be handled by ITV. Julian and Gillian will be back...
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UTV

HD19secSwimmers ident
HD22secSwimmers ident (Special Announcement)
Seesaw ident.
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UTV

HD18secSeesaw ident
Welder ident.
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UTV

HD16secWelder ident
Surfers ident.
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UTV

HD17secSurfers ident
Third set for Spring 2017
Bowling ident.
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UTV

HD22secBowling ident
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
UTV
UTV

HD28secFlorist ident
On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.
UTV
UTV

HD19secPigeons ident
Windy Beach ident.
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UTV

HD24secWindy Beach ident
Lamb ident.
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UTV

HD20secLamb ident
Hook-a-Duck ident.
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UTV

HD14secHook-a-Duck ident
Summer 2017
Sun Cream ident. (This first aired early in March 2017)
UTV
UTV

HD14secSun Cream ident
Swimming Pool ident. (This first aired early in March 2017)
UTV
UTV

HD21secSwimming Pool ident
Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.
UTV
UTV

HD22secAmazing Hats ident
Urban Bees ident - another that made a brief appearance in early March 2017.
UTV
UTV

HD23secUrban Bees ident
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 2016 Idents
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2016 Miscellaneous
Special Presentation (2)
Special Presentation (1)
Christmas 2016 to 2019