In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
|26sec||596 Views||Add a comment||Autumn Leaves ident|
|16sec||352 Views||Add a comment||Concert ident|
Drenched Dog ident.
|14sec||305 Views||Add a comment||Drenched Dog ident|
|18sec||220 Views||Add a comment||Exercise ident|
|27sec||260 Views||Add a comment||Flamingos ident|
No Guts No Glory ident.
|17sec||257 Views||Add a comment||No Guts No Glory ident|
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
|27sec||358 Views||Add a comment||Rhythmic Gymnastics ident|
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
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Newborn Baby ident.
|19sec||157 Views||Add a comment||Newborn Baby ident|
|19sec||155 Views||Add a comment||Swimmers ident|
|16sec||149 Views||Add a comment||Seesaw ident|
|14sec||193 Views||Add a comment||Welder ident|
|15sec||178 Views||Add a comment||Surfers ident|
Third set for Spring 2017
|20sec||239 Views||Add a comment||Bowling ident|
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
|26sec||197 Views||Add a comment||Florist ident|
On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.
|18sec||195 Views||Add a comment||Pigeons ident|
Windy Beach ident.
|23sec||131 Views||Add a comment||Windy Beach ident|
|18sec||73 Views||Add a comment||Lamb ident|
|12sec||88 Views||Add a comment||Hook-a-Duck ident|
Sun Cream ident. (This first aired early in March 2017)
|12sec||97 Views||Add a comment||Sun Cream ident|
Swimming Pool ident. (This first aired early in March 2017)
|18sec||211 Views||Add a comment||Swimming Pool ident|
Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.
|21sec||78 Views||Add a comment||Amazing Hats ident|
Urban Bees ident - another that made a brief appearance in early March 2017.
|22sec||89 Views||Add a comment||Urban Bees ident|