In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
Drenched Dog ident.
No Guts No Glory ident.
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
Newborn Baby ident.
Third set for Spring 2017
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.
Windy Beach ident.
Sun Cream ident. (This first aired early in March 2017)
Swimming Pool ident. (This first aired early in March 2017)
Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.
Urban Bees ident - another that made a brief appearance in early March 2017.