In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
|26sec||561 Views||Add a comment||Autumn Leaves ident|
|16sec||325 Views||Add a comment||Concert ident|
Drenched Dog ident.
|14sec||273 Views||Add a comment||Drenched Dog ident|
|18sec||200 Views||Add a comment||Exercise ident|
|27sec||238 Views||Add a comment||Flamingos ident|
No Guts No Glory ident.
|17sec||239 Views||Add a comment||No Guts No Glory ident|
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
|27sec||335 Views||Add a comment||Rhythmic Gymnastics ident|
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
|15sec||139 Views||Add a comment||Mums on the Run ident|
Newborn Baby ident.
|19sec||140 Views||Add a comment||Newborn Baby ident|
|19sec||138 Views||Add a comment||Swimmers ident|
|16sec||136 Views||Add a comment||Seesaw ident|
|14sec||165 Views||Add a comment||Welder ident|
|15sec||159 Views||Add a comment||Surfers ident|
Third set for Spring 2017
|20sec||218 Views||Add a comment||Bowling ident|
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
|26sec||184 Views||Add a comment||Florist ident|
On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.
|18sec||174 Views||Add a comment||Pigeons ident|
Windy Beach ident.
|23sec||122 Views||Add a comment||Windy Beach ident|
|18sec||66 Views||Add a comment||Lamb ident|
|12sec||75 Views||Add a comment||Hook-a-Duck ident|
Sun Cream ident. (This first aired early in March 2017)
|12sec||89 Views||Add a comment||Sun Cream ident|
Swimming Pool ident. (This first aired early in March 2017)
|18sec||182 Views||Add a comment||Swimming Pool ident|
Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.
|21sec||67 Views||Add a comment||Amazing Hats ident|
Urban Bees ident - another that made a brief appearance in early March 2017.
|22sec||74 Views||Add a comment||Urban Bees ident|