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UTV : 2016 Idents

UTV : 2016 Idents

In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.

The first set of idents introduced at the launch.

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Autumn Leaves ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Autumn Leaves ident'  HD 26sec561 ViewsAdd a commentAutumn Leaves ident


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Concert ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Concert ident'  HD 16sec325 ViewsAdd a commentConcert ident


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Drenched Dog ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Drenched Dog ident'  HD 14sec273 ViewsAdd a commentDrenched Dog ident


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Exercise ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Exercise ident'  HD 18sec200 ViewsAdd a commentExercise ident


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Flamingos ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Flamingos ident'  HD 27sec238 ViewsAdd a commentFlamingos ident


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No Guts No Glory ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'No Guts No Glory ident'  HD 17sec239 ViewsAdd a commentNo Guts No Glory ident


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Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.Ident / Day to Day / 2016
Posted on 18th October 2016
Updated on 16th April 2017

 Save Video  Watch 'Rhythmic Gymnastics ident'  HD 27sec335 ViewsAdd a commentRhythmic Gymnastics ident




Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.

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Mums on the Run ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Mums on the Run ident'  HD 15sec139 ViewsAdd a commentMums on the Run ident


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Newborn Baby ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Newborn Baby ident'  HD 19sec140 ViewsAdd a commentNewborn Baby ident


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Swimmers ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Swimmers ident'  HD 19sec138 ViewsAdd a commentSwimmers ident


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Seesaw ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Seesaw ident'  HD 16sec136 ViewsAdd a commentSeesaw ident


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Welder ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Welder ident'  HD 14sec165 ViewsAdd a commentWelder ident


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Surfers ident.Ident / Day to Day / 2017
Posted on 8th January 2017

 Save Video  Watch 'Surfers ident'  HD 15sec159 ViewsAdd a commentSurfers ident




Third set for Spring 2017

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Bowling ident.Ident / Day to Day / 2017
Posted on 17th January 2017
Updated on 8th April 2017

 Save Video  Watch 'Bowling ident'  HD 20sec218 ViewsAdd a commentBowling ident


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This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.Ident / Day to Day / 2017
Posted on 14th February 2017
Updated on 6th May 2017

 Save Video  Watch 'Florist ident'  HD 26sec184 ViewsAdd a commentFlorist ident


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On 27th February, the Pigeons ident arrived on UTV but with a very different soundtrack to ITV's original.Ident / Day to Day / 2017
Posted on 28th February 2017
Updated on 15th July 2017

 Save Video  Watch 'Pigeons ident'  HD 18sec174 ViewsAdd a commentPigeons ident


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Windy Beach ident.Ident / Day to Day / 2017
Posted on 21st March 2017
Updated on 12th May 2017

 Save Video  Watch 'Windy Beach ident'  HD 23sec122 ViewsAdd a commentWindy Beach ident


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Lamb ident.Ident / Day to Day / 2017
Posted on 7th April 2017
Updated on 8th April 2017

 Save Video  Watch 'Lamb ident'  HD 18sec66 ViewsAdd a commentLamb ident


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Hook-a-Duck ident.Ident / Day to Day / 2017
Posted on 7th April 2017

 Save Video  Watch 'Hook-a-Duck ident'  HD 12sec75 ViewsAdd a commentHook-a-Duck ident




Summer 2017

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Sun Cream ident. (This first aired early in March 2017)Ident / Day to Day / 2017
Posted on 21st March 2017

 Save Video  Watch 'Sun Cream ident'  HD 12sec89 ViewsAdd a commentSun Cream ident


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Swimming Pool ident. (This first aired early in March 2017)Ident / Day to Day / 2017
Posted on 21st March 2017
Updated on 8th July 2017

 Save Video  Watch 'Swimming Pool ident'  HD 18sec182 ViewsAdd a commentSwimming Pool ident


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Saturday 1st June 2017, and the summer begins on UTV with the Amazing Hats ident.Ident / Day to Day / 2017
Posted on 1st July 2017
Updated on 8th July 2017

 Save Video  Watch 'Amazing Hats ident'  HD 21sec67 ViewsAdd a commentAmazing Hats ident


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Urban Bees ident - another that made a brief appearance in early March 2017.Ident / Day to Day / 2017
Posted on 1st July 2017
Updated on 8th July 2017

 Save Video  Watch 'Urban Bees ident'  HD 22sec74 ViewsAdd a commentUrban Bees ident