In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
|26sec||507 Views||Add a comment||Autumn Leaves ident|
|16sec||303 Views||Add a comment||Concert ident|
Drenched Dog ident.
|14sec||257 Views||Add a comment||Drenched Dog ident|
|18sec||189 Views||Add a comment||Exercise ident|
|27sec||226 Views||Add a comment||Flamingos ident|
No Guts No Glory ident.
|17sec||224 Views||Add a comment||No Guts No Glory ident|
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
|27sec||314 Views||Add a comment||Rhythmic Gymnastics ident|
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
|15sec||122 Views||Add a comment||Mums on the Run ident|
Newborn Baby ident.
|19sec||117 Views||Add a comment||Newborn Baby ident|
|19sec||119 Views||Add a comment||Swimmers ident|
|16sec||123 Views||Add a comment||Seesaw ident|
|14sec||143 Views||Add a comment||Welder ident|
|15sec||134 Views||Add a comment||Surfers ident|
Third set for Spring 2017
|20sec||204 Views||Add a comment||Bowling ident|
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
|26sec||173 Views||Add a comment||Florist ident|
Captured here on 27th February, the Pigeons ident has arrived on UTV but with a very different soundtrack to ITV's original.
|17sec||118 Views||Add a comment||Pigeons ident|
Windy Beach ident.
|23sec||110 Views||Add a comment||Windy Beach ident|
|18sec||49 Views||Add a comment||Lamb ident|
|12sec||58 Views||Add a comment||Hook-a-Duck ident|
Further additions in March 2017. These appeared to have been aired early, and judging by content, would be earmarked for the summer season.
Sun Cream ident.
|12sec||68 Views||Add a comment||Sun Cream ident|
Swimming Pool ident.
|12sec||121 Views||Add a comment||Swimming Pool ident|