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      Channel 4 : 2004 Idents (3)
      Usain Bolt ident


      In September 2010, Channel 4 secured the broadcast rights for the 2011 and 2012 IAAF World Athletics Championships after the BBC had shown them for the past 27 years. The 2011 event lasts from 27th August to 4th September, and Channel 4 has recruited the Olympic 100m champion Usain Bolt to feature in this special ident for the occasion. This, its first airing, was shown at 9pm on 8th August.


      Broadcast on Monday 8th August 2011
      Added 8th August 2011, updated 10th August 2011
      3505 Views, Duration: 27sec
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