ITV2 HD launched at 8pm on 7th October 2010 on Sky as a simulcast of ITV2. Like its ITV1 HD counterpart, all programmes that aren't in HD are broadcast as upscaled SD. However, unlike ITV1 HD, there are no HD branded idents or graphics, except for the DOG shown during HD programmes, and the presentation is broadcast as upscaled SD.
'ITV2 - Even more bang-tidierer in HD'. Keith Lemon features in this pre-launch promo for ITV2 HD.