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ITV1 : 2022 Idents
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Welcome to the ITV Multiverse

At 6am on Tuesday 15th November 2022, ITV refreshed the presentation across its main five channels, introducing the 'ITV Multiverse' - where depending on which of the channels you are watching you'll see the same ident scenes but with a different view. At the same time, ITV became ITV1 once again as part of the company's strategy for broadcasting and streaming (with the new ITVX replacing the ITV Hub.)

The on-screen presentation is a collaboration between ITV Marketing, ITV Creative and the brand and design consultants DixonBaxi.
Train Station ident.
ITV1
ITV1

HD23secTrain Station ident
Cityscape ident (1)
ITV1
ITV1

HD18secCityscape ident (1)
Cityscape ident (2)
ITV1
ITV1

HD14secCityscape ident (2)
Cityscape ident (3)
ITV1
ITV1

HD17secCityscape ident (3)New
Rural ident.
ITV1
ITV1

HD16secRural ident
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2022 Idents
2022 Miscellaneous Presentation
Christmas 2022
2019-2022
2013-2018
2006-2013
2006
2004-2006
2003-2004