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ITV1 : 2022 Idents
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Welcome to the ITV Multiverse

At 6am on Tuesday 15th November 2022, ITV refreshed the presentation across its main five channels, introducing the 'ITV Multiverse' - where depending on which of the channels you are watching you'll see the same ident scenes but with a different view. At the same time, ITV became ITV1 once again as part of the company's strategy for broadcasting and streaming (with the new ITVX replacing the ITV Hub.)

The on-screen presentation is a collaboration between ITV Marketing, ITV Creative and the brand and design consultants DixonBaxi.
Train Station ident.
ITV1
ITV1

HD23secTrain Station ident
Cityscape ident (1)
ITV1
ITV1

HD18secCityscape ident (1)
Cityscape ident (2)
ITV1
ITV1

HD14secCityscape ident (2)
Cityscape ident (5) (Recorded on Sunday 3rd December 2023, though first believed to be shown Saturday 25th November 2023.)
ITV1
ITV1

HD15secCityscape ident (5)
Cityscape ident (3)
ITV1
ITV1

HD17secCityscape ident (3)
Cityscape ident (4) (Recorded on Friday 1st December 2023, though first believed to be shown Saturday 25th November 2023.)
ITV1
ITV1

HD17secCityscape ident (4)
Rural ident.
ITV1
ITV1

HD16secRural ident
Beach ident.
ITV1
ITV1

HD21secBeach ident
Café ident (added Saturday 28th January 2023)
ITV1
ITV1

HD15secCafé ident
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 2022 Idents
2022 Miscellaneous Presentation
Special Presentation (2)
Special Presentation (1)
Christmas 2022 to 2024