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ITV1 : 2006 Idents (1)
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The introduction of the new corporate ITV logo to ITV1's presentation in January 2006.
Love.
ITV1
ITV1
ITV1
ITV1

20secLove ident
Joy.
ITV1
ITV1
ITV1
ITV1

19secJoy ident
Pride.
ITV1
ITV1
ITV1
ITV1

15secPride ident
Embarrassment.
ITV1
ITV1
ITV1
ITV1

20secEmbarrassment ident
Sadness.
ITV1
ITV1
ITV1
ITV1

18secSadness ident
Surprise.
ITV1
ITV1
ITV1
ITV1

18secSurprise ident
Poker Chips - one of two idents from the defunct ITV Play channel, also used before late night quiz shows on ITV1 and ITV2.
ITV1
ITV1
ITV1
ITV1

14secITV Play ident (1)
Slinky - one of two idents from the defunct ITV Play channel, also used before late night quiz shows on ITV1 and ITV2.
ITV1
ITV1
ITV1
ITV1

15secITV Play ident (2)
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2006 Idents (1)
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