During the Spring of 2010, the channel reverted to calling itself 'Gold', rather than using the initials G.O.L.D. Also, from Summer 2010, the backronym 'Go On Laugh Daily' was subtly dropped in favour of the new tag-line 'Stick Something Funny On'.
'Now, Next and Later' menu boards to promote forthcoming programmes. These are in the new style adopted by UKTV channels in early 2010.
A little later in Summer 2010, with the launch of 'Stick Something Funny On', the menus were tweaked slightly.