A brand new look to Five launched at 9pm on 6th October 2008 with a mixture of live action and computer generated idents. However, by Autumn 2009, the live action idents had been dropped - leaving the CGI idents along with several programme specific special idents. At the beginning of February 2010, the CGI idents were withdrawn as the channel's presentation had a further refresh.
Five ident - A quirky take on the little fish being eaten by the bigger fish.
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