This section looks at the presentation broadcast in the lead up to the opening of the London 2012 Olympic Games on 27th July. It is principally based on a superb animation created by Rainey Kelly Campbell Roalfe Y&R, animated by Passion Pictures and produced by Red Bee Media. The music for the trailer - entitled 'First Steps' - was composed by Elbow and performed with the BBC Philharmonic Orchestra and the NovaVox gospel choir.

Olympic Stings

Short excerpts from the main animation used as teaser stings for the games, shown across the BBC channels.

Countdown Stings

Over 50 combinations of these countdown stings have been created by Anthem in conjuction with Mammoth Graphics, for use on BBC ONE, BBC THREE and the BBC News Channel.