4seven : Pre-Launch : The Ident Gallery : Presentation to Watch

Pre-launch presentation.

Pre-launch promo for the new channel broadcast on 4th July 2012. The final caption has the new channel numbers for the different platforms. Promotion / Channel Launch / 2012
Posted on 4th July 2012

43sec

939 Views

Pre-launch promo

In the weeks leading up to the launch, the promo above played out with this end caption. Promotion / Channel Launch / 2012
Posted on 4th July 2012

Animated holding caption broadcast on Freeview from mid-morning on 4th July 2012. Filler / Channel Launch / 2012
Posted on 4th July 2012

31sec

915 Views

Holding animation with announcement

At midday, there was a four-minute long engineering test, previewing the channel's presentation. It was accompanied by a stereo sound test signalled by the two white squares. Testing / Channel Launch / 2012
Posted on 4th July 2012

Testing / Channel Launch / 2012
Posted on 4th July 2012

261sec

1281 Views

Engineering test

At 2pm, following the pre-launch trailer, another example of the ECP test animation played out but with a different font. Testing / Channel Launch / 2012
Posted on 4th July 2012

Yet more testing. Strange that this is being done 'on-air'. Testing / Channel Launch / 2012
Posted on 4th July 2012