March 2012 Identity Refresh
Ahead of the 9th March launch of Watch's new look identity, several elements of the package were aired leading to a mis-mash of the old and new on screen - sometimes at the same time. However, on the 9th, the full presentation package launched with new break bumpers to match their corresponding idents.
Ahead of the 9th March launch of Watch's new look identity, several elements of the package were aired leading to a mis-mash of the old and new on screen - sometimes at the same time. However, on the 9th, the full presentation package launched with new break bumpers to match their corresponding idents.






The main logo break flash.
Trailers










Trailer graphics - bringing to mind the thought of an illegitimate offspring from the pairing of Channel 5 and Discovery Channel's presentation.








Trailer for 'Blockbuster Movies' on Watch. Jauntily angled text. Lovely.








Forthcoming programmes.






In-programme pointer animation.


A mix of the old and new as the new DOG in the corners has 'Grimm Starts Tonight 9pm' and the old end-credit promo has 'Next: UK Premiere - Grimm'.




End-credit promo.