SyFy : 2017 Presentation
To celebrate their 25th anniversary in 2017, SyFy commissioned design agency LoyalKaspar to refresh the channel with an entirely new visual identity (including a new logo and custom typefaces) that reflects the passion and energy of the genre and its legion of fans. Whilst the new look was launched by its parent US channel mid-year, the UK channel saw its introduction on Friday 22nd September.
