Sky Sports : 2010 Idents
On 6th January 2010, Sky refreshed its sports channels with brand new presentation including the latest corporate logo. Each ident features a sportman powering through glass in a great shattering effect. The idents are not channel specific and are used on all the four primary services, however Sky Sports News does feature a different ident.
The idents on Sky Sports' HD channels are the same as above, but have the 'HD' tag added to the channel name.
Sky Sports News