Sky Living : 2013 Idents (2) : The Ident Gallery

Home > Past > Sky Living >
Sky Living : 2013 Idents (2)
All videos at a glance

De-Pinking the Channel

On Monday 30th September, Sky Living refreshed its presentation with a new silver logo to replace the pink branding used following the channel's takeover from LivingTV. This has been brought about by Sky Living's director Antonia Hurford-Jones in an effort to move the channel away from the idea of women watching shows "in their pink fluffy bedroom, wearing their pink fluffy negligee, watching shows on their own".

As with Sky One, Sky Living has dropped generic idents in favour of programme-specific idents.

'Dracula' ident.

HD18secDracula ident

For the On Demand 'Dracula' ident, the HD version of the channel logo is used.

HD16secDracula ident (On Demand)

'The Blacklist' ident.

HD18secThe Blacklist ident

'The Face' ident.

HD18secThe Face ident

'Bones' ident.

HD16secBones ident

'Elementary' ident.

HD16secElementary ident

'Mount Pleasant' ident (Capture courtesy of Edmund Hobbs)

14secMount Pleasant ident

Home > Past > Sky Living > 2013 Idents (2)

2017 Idents
2016 Idents
2014 Idents
2013 Miscellaneous
2013 Idents (2)
2013 Idents (1)
2012 Idents
2012 Miscellaneous
2011 Idents
2011 Miscellaneous
Christmas 2015
Christmas 2014
Christmas 2012
Christmas 2011