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Sky Living : 2013 Idents (2)

Sky Living : 2013 Idents (2)

De-Pinking the Channel

On Monday 30th September, Sky Living refreshed its presentation with a new silver logo to replace the pink branding used following the channel's takeover from LivingTV. This has been brought about by Sky Living's director Antonia Hurford-Jones in an effort to move the channel away from the idea of women watching shows "in their pink fluffy bedroom, wearing their pink fluffy negligee, watching shows on their own".

As with Sky One, Sky Living has dropped generic idents in favour of programme-specific idents.

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'Dracula' ident.Ident / Specific Programme / 2013
Posted on 1st October 2013

 Save Video  Watch 'Dracula ident'  HD 19sec471 ViewsDracula ident


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For the On Demand 'Dracula' ident, the HD version of the channel logo is used.Ident / Specific Programme / 2013
Posted on 1st October 2013

 Save Video  Watch 'Dracula ident (On Demand)'  HD 17sec329 ViewsDracula ident (On Demand)


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'The Blacklist' ident.Ident / Specific Programme / 2013
Posted on 1st October 2013

 Save Video  Watch 'The Blacklist ident'  HD 19sec502 ViewsThe Blacklist ident


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'The Face' ident.Ident / Specific Programme / 2013
Posted on 1st October 2013

 Save Video  Watch 'The Face ident'  HD 19sec450 ViewsThe Face ident


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'Bones' ident.Ident / Specific Programme / 2013
Posted on 2nd November 2013

 Save Video  Watch 'Bones ident'  HD 17sec313 ViewsBones ident


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'Elementary' ident.Ident / Specific Programme / 2013
Posted on 2nd November 2013

 Save Video  Watch 'Elementary ident'  HD 17sec281 ViewsElementary ident


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'Mount Pleasant' ident (Capture courtesy of Edmund Hobbs)Ident / Specific Programme / 2013
Posted on 11th December 2013

 Save Video  Watch 'Mount Pleasant ident' 15sec246 ViewsMount Pleasant ident