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Sky Living : 2013 Idents (2)
De-Pinking the Channel

On Monday 30th September, Sky Living refreshed its presentation with a new silver logo to replace the pink branding used following the channel's takeover from LivingTV. This has been brought about by Sky Living's director Antonia Hurford-Jones in an effort to move the channel away from the idea of women watching shows "in their pink fluffy bedroom, wearing their pink fluffy negligee, watching shows on their own".

As with Sky One, Sky Living has dropped generic idents in favour of programme-specific idents.
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'Dracula' ident.
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For the On Demand 'Dracula' ident, the HD version of the channel logo is used.
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'The Blacklist' ident.
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'The Face' ident.
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'Bones' ident.
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'Elementary' ident.
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'Mount Pleasant' ident (Capture courtesy of Edmund Hobbs)