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Sky Atlantic : 2011 Idents

Sky Atlantic : 2011 Idents

Following a deal in July 2010 between Sky and HBO, it was announced on 1st October 2010 that a new channel would launch in 2011 to showcase HBO's output in the UK, as well as featuring the best in US and UK entertainment.

Sky Atlantic arrived on air on 1st February 2011 - its identity and presentation created by Heavenly Group Ltd, London. The theme devised is bridging the Atlantic by contrasting similar scenes from both sides of the ocean.

During March 2012, two of the idents received new arrangements of the music. Then later in July 2012, all the idents were re-edited with an updated more three-dimensional logo and yet further re-arrangements of the signature theme.

July 2012 Update

Individually arranged music for each ident, plus the introduction of a virtually imperceptibly changed 3D logo.

Sky AtlanticSky Atlantic
Bridge ident.Ident / Day to Day / 2012
Posted on 29th July 2012

 Save Video  Watch 'Bridge ident (July 2012) (HD)'  HD 27sec1481 Views1 CommentBridge ident (July 2012) (HD)


Sky AtlanticSky Atlantic
City ident.Ident / Day to Day / 2012
Posted on 29th July 2012

 Save Video  Watch 'City ident (July 2012) (HD)'  HD 29sec819 ViewsAdd a commentCity ident (July 2012) (HD)


Sky AtlanticSky Atlantic
Cafe ident.Ident / Day to Day / 2012
Posted on 29th July 2012

 Save Video  Watch 'Cafe ident (July 2012) (HD)'  HD 27sec734 ViewsAdd a commentCafe ident (July 2012) (HD)


Sky AtlanticSky Atlantic
City Nights ident.Ident / Day to Day / 2012
Posted on 29th July 2012

 Save Video  Watch 'City Nights ident (July 2012) (HD)'  HD 27sec573 ViewsAdd a commentCity Nights ident (July 2012) (HD)


Sky AtlanticSky Atlantic
Train ident.Ident / Day to Day / 2012
Posted on 29th July 2012

 Save Video  Watch 'Train ident (July 2012) (HD)'  HD 27sec548 ViewsAdd a commentTrain ident (July 2012) (HD)




Original Idents

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Bridge ident: Views of New York and The Tyne Bridge, Newcastle-upon-Tyne. The second video from March 2012 contains updated music.Ident / Day to Day / 2011
Posted on 2nd February 2011
Updated on 30th March 2012

 Save Video  Watch 'Bridge ident (HD)'  HD 30sec2007 ViewsAdd a commentBridge ident (HD)
 Save Video  Watch 'Bridge ident (March 2012) (HD)'  HD 27sec511 ViewsAdd a commentBridge ident (March 2012) (HD)


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City ident: Busy cities an ocean apart.Ident / Day to Day / 2011
Posted on 2nd February 2011

 Save Video  Watch 'City ident (HD)'  HD 29sec1451 ViewsAdd a commentCity ident (HD)


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Cafe ident: A Western diner contrasts with a city-centre roof-top restaurant. The second video from March 2012 contains updated music.Ident / Day to Day / 2011
Posted on 2nd February 2011
Updated on 30th March 2012

 Save Video  Watch 'Cafe ident (HD)'  HD 31sec947 ViewsAdd a commentCafe ident (HD)
 Save Video  Watch 'Cafe ident (March 2012) (HD)'  HD 27sec400 ViewsAdd a commentCafe ident (March 2012) (HD)


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City Nights ident: A tale of two cities at night.Ident / Day to Day / 2011
Posted on 2nd February 2011

 Save Video  Watch 'City Nights ident (HD)'  HD 31sec999 Views1 CommentCity Nights ident (HD)


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Train ident: Union Pacific and Eurostar.Ident / Day to Day / 2011
Posted on 13th February 2011

 Save Video  Watch 'Train ident (HD)'  HD 30sec1378 Views3 CommentsTrain ident (HD)




Autumn 2012 Idents

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Windows ident: A glimpse into people's private homes and their own personal dramas. Added 10th September 2012.Ident / Day to Day / 2012
Posted on 10th September 2012

 Save Video  Watch 'Windows ident (HD)'  HD 27sec948 Views2 CommentsWindows ident (HD)


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Backyards ident: Emotions in play in backyards and gardens. Added 10th September 2012.Ident / Day to Day / 2012
Posted on 10th September 2012

 Save Video  Watch 'Backyards ident (HD)'  HD 27sec806 ViewsAdd a commentBackyards ident (HD)