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S4C : 2007 Idents
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S4C - Sianel Pedwar Cymru (Channel Four Wales) - began broadcasting on 1st November 1982, a day ahead of Channel 4 Television in the rest of the UK. Originally a dual-language channel, since the switch to digital-only transmission in Wales, S4C now shows solely Welsh-language programming.

Its current branding went to air on 18th January 2007 with a new stylised word-mark 'S4/C' and idents that represent the magnetism of Welsh society with objects coming together.The design studio was London-based Proud Creative.
'Balloons' ident - Senedd, Cardiff.
S4C
S4C

23secBalloons ident
'Buoys' ident.
S4C
S4C

23secBuoys ident
'Chairs' ident.
S4C
S4C

23secChairs ident
'Frisbees' ident.
S4C
S4C

23secFrisbees ident
'Golf Buggies' ident.
S4C
S4C

23secGolf Buggies ident
'Pier' ident - Penarth,Vale of Glamorgan.
S4C
S4C

24secPier ident
'Trolleys' ident.
S4C
S4C

27secTrolleys ident
Special Idents
'Eisteddfod' ident - 2009 and 2010.
S4C
S4C

15secEisteddfod ident
'Awr Aur' (Golden Hour) ident - for programmes from S4C's archives.
S4C
S4C
S4C
S4C

13secGolden Hour ident
'Calon Cenedl - Heart of the Nation' - S4C's on-screen campaign to showcase programming from the heart of Welsh communities. These beautifully animated idents (here - the short version) are from Summer 2011.
S4C
S4C
S4C
S4C

14sec'Calon Cenedl' ident (short)
23sec'Calon Cenedl' ident (long)
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