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S4C : 2007 Idents
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S4C - Sianel Pedwar Cymru (Channel Four Wales) - began broadcasting on 1st November 1982, a day ahead of Channel 4 Television in the rest of the UK. Originally a dual-language channel, since the switch to digital-only transmission in Wales, S4C now shows solely Welsh-language programming.

Its current branding went to air on 18th January 2007 with a new stylised word-mark 'S4/C' and idents that represent the magnetism of Welsh society with objects coming together.The design studio was London-based Proud Creative.
'Balloons' ident - Senedd, Cardiff.
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21secBalloons ident
'Buoys' ident.
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21secBuoys ident
'Chairs' ident.
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21secChairs ident
'Frisbees' ident.
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21secFrisbees ident
'Golf Buggies' ident.
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21secGolf Buggies ident
'Pier' ident - Penarth,Vale of Glamorgan.
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21secPier ident
'Trolleys' ident.
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26secTrolleys ident
Special Idents
'Eisteddfod' ident - 2009 and 2010.
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13secEisteddfod ident
'Awr Aur' (Golden Hour) ident - for programmes from S4C's archives.
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11secGolden Hour ident
'Calon Cenedl - Heart of the Nation' - S4C's on-screen campaign to showcase programming from the heart of Welsh communities. These beautifully animated idents (here - the short version) are from Summer 2011.
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12sec'Calon Cenedl' ident (short)
'Calon Cenedl - Heart of the Nation' ident long version.
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21sec'Calon Cenedl' ident (long)
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