Ten years after Really's launch, it was announced in April 2019 that Discovery Inc. would take full control of the ex-UKTV channel alongside its stablemates Home and Good Food. Since then, Home has rebranded as HGTV and Good Food has ceased broadcasting. Really's channel branding has been paired back to initially one ident and one break bumper, though others have since been added. As part of the takeover by Discovery Inc., the branding of its on-demand service 'dplay' features prominently in trailers.