4seven : 2012 Idents
Swimming Pool ident (Clean)

The channel launched at 7pm on 4th July 2012 with this Swimming Pool ident, followed by the channel's pre-launch trailer (with the end caption amended to read 'New Channel' - but not included here). Following that, the first programme 'Supersize vs Superskinny' was introduced with a Twitter comment sent to 4seven.